DIGITAL PERFORMANCE EFFICIENCY OF KHAO RUAK SUBDISTRICT ADMINISTRATIVE ORGANIZATION PERSONNEL, LAM SONTHI DISTRICT, LOPBURI PROVINCE

Abstract

This study aimed to examine: 1) the digital performance efficiency of personnel in Khao Ruak Subdistrict Administrative Organization, Lam Sonthi District, Lopburi Province; 2) the level of digital skills required by the personnel; and 3) guidelines for enhancing their digital performance efficiency. A mixed-methods research design was employed. Quantitative data were collected from 33 Khao Ruak Subdistrict Administrative Organization personnel using a questionnaire and analyzed using means and standard deviations. Qualitative data were gathered through structured interviews with eight Khao Ruak Subdistrict Administrative Organization personnel, obtained through purposively selected. The data were analyzed using content analysis.

          The research findings reveal that:

1) The overall level of digital performance efficiency was high. All aspects were rated at a high level. From highest to lowest average, speed, resource efficiency, work quality, and work quantity were found respectively, 2) The overall level of digital skills required by the personnel was also high. Each component was rated at a high level. From highest to lowest, characteristics, abilities, experience, and knowledge were found respectively, and 3) Three key approaches to improving digital work efficiency were identified: (1) developing personnel skills and capabilities; (2)enhancing the fundamental digital infrastructure; and (3) focusing on work efficiency and effectiveness.