THE BEHAVIOR OF RECEIVING POLITICAL INFORMATION OF PEOPLE IN TUMBONBANMAI, SICHOMPOO DISTRICT, KHONKAEN PROVINCE

Abstract

This research aims to 1. to study the political news perception of people in Ban Mai sub-district, Si Chompoo district, Khon Kaen province, 2. to compare the political news perception of people in Ban Mai sub-district, Si Chompoo district, Khon Kaen province, classified by gender, age, educational level, occupation and income, and 3. to study recommendations on the political news perception of people in Ban Mai sub-district, Si Chompoo district, Khon Kaen province. The population of the research was a total of people with the age of 18 years and over, eligible for voting, in Ban Mai sub-district, Si Chompoo district, Khon Kaen province; and 363 samples were selected through Taro Yamane’s calculating formula. The instrument of the research was the checklist questionnaire used to collect the data. The data were analyzed by statistics, comprised of frequency distribution, percentage, arithmetic mean and standard deviation. The differences of two means were tested by the independent T-test. In case paired differences were found, the Scheffe’s one-way analysis of variance (ANOVA) or F-test was utilized. The research findings were found as follows:

1. 1. The political news perception of people in Ban Mai sub-district, Si Chompoo district, Khon Kaen province, was found to be overall at a moderate level. Consider each aspect in the descending order of the mean, people’s political news perception from TV was found to be at the highest level of the mean, followed by that from the radio, the newspaper, the electronic media, and the personal media; and that from the weekly political magazine was found to be at the lowest level of the mean.


2. 2. The comparison of the political news perception of people in Ban Mai sub-district, Si Chompoo district, Khon Kaen province, was found that the political news perception of people with different age, educational levels, occupations and income, in Ban Mai sub-district, Si Chompoo district, Khon Kaen province, was found different at a statistically significant level of .05; but the political news perception of people with different gender in BanMai sub-district, Si Chompoo district, Khon Kaen province, was not found different.