Value Chain Development that Affects Business Efficiency Case Study: Khanom La Baan Si Somboon Community

Abstract

The objective of this study was to examine the various elements that impact the evolution of the value chain within the Ban Sri Somboon community's donkey dessert production. The settlement is situated in Village No. 4, specifically in Ban Pa Yang, Tha Ngio Sub-district, within the Mueang District of Nakhon Si Thammarat Province. The population of this settlement amounts to 50 individuals. The data was obtained from the sample population and subjected to analysis using a software package to determine the percentage, mean, and standard deviation. This study used survey research methodology. The findings indicated that the respondents were categorized based on their characteristics, as seen by the frequency and percentage data. From a demographic perspective, the majority of the samples consisted of female participants. The age range of the participants fell between 31 and 40 years old, with educational qualifications equivalent to a high school level. In relation to familial attributes pertaining to income, the majority of households generate an annual income ranging from 10,000 to 15,000 baht. The average and variability of opinions across the supply chain about procurement are as follows: the mean (x) is 4.45, and the standard deviation (S.D.) is 0.34. The SCOR model represents the return of products, denoted as x, with a mean value of 4.20 and a standard deviation of 0.6. The process of waste disposal entails the iterative transportation of commodities on multiple occasions. Upon delivery, it has been observed that the product does not meet the expected standards of quality. Consequently, it becomes necessary to engage in supplementary production in order to fulfil the whole quantity requirement. The mean value (𝑥̅) and standard deviation (S.D.) of the product are determined to be 4.52 and 0.8, respectively. The utilization of a quality control tool involves identifying the specific site of a defect through analysis of the Pareto graph, where the mean (𝑥̅) is determined to be 4.50 with a standard deviation (S.D.) of 0.89. The technique of value chain optimization aims to establish a positive perception and brand value among customers, hence enhancing credibility (mean = 4.44, standard deviation = 0.84). The primary objective of a duct is to establish a brand that is characterized by dependability and trustworthiness. The customer queue exhibits stability.