SSRU Journal of Business Administration and Educational

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2024-06-30T22:10:00+07:00

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Service Marketing Mixed Factors Affecting Apartment Rental Decision of Undergraduate Student Level 1 of Bansomdej Chaopraya University

2024-06-30T21:46:38+07:00

The purpose of this research is to study (1) the level of service marketing mix factors and the decision of the undergraduate student level 1 of Bansomdej Chaopraya University. And (2) the service marketing mix factors that influence the decision of the undergraduate student level 1 of in Bansomdej Chaopraya University It is quantitative research the questionnaires were used to collect the data. A sample was identified by 400 participants who are undergraduate student level 1 of in Bansomdej Chaopraya University. The statistical analysis for this research such as percentage, frequency, mean, standard deviation and multiple regression analysis.

The findings were: The level of service marketing mix factors was prioritized in a high level and the highest-level impact factor is ‘personnel’ the following factors are the service, place, price, product, physical evident and promotion. And the opinion regarding the purchasing decision process is at a moderate level.

The results found that the service marketing mix factors that affect could predict the apartment rental decision of the undergraduate student level 1 of Bansomdej Chaopraya University as following factors; 18.0 percent from Physical evidence factor, 16.7 percent from product factor, 15.9 percent from service factor, 12.5 percent from personnel factor, 11.6 percent from place factor, 4.0 percent from promotion factor, and 2.8 percent from price factor with statistical significance at the 0.05 level

Student Satisfaction with Teaching and Learning Management of Master of Public Health Program and Doctor of Public Health Program in Public Health, Graduate School, Suan Sunandha Rajabhat Universit

2024-09-02T15:24:07+07:00

The objective of this study was to investigate the satisfaction levels of both master's and doctoral students regarding the teaching and learning management of the Master of Public Health Program and Doctor of Public Health Program in Public Health, Graduate School, Suan Sunandha Rajabhat University.The findings of this research can potentially enhance the teaching and learning management of the faculty and be utilized to improve the Master of Public Health Program and the Doctor of Public Health Program in Public Health in the future. The data was obtained from students pursuing master's and doctoral degrees in the Department of Public Health, Graduate School, Suan Sunandha Rajabhat University, and was analyzed according to the proportion of students in each level of education. The outcomes indicated that students were contented with the most impartial and transparent evaluation criteria ( = 4.77, S.D. = 0.43) concerning teaching and learning management. In terms of learning content, they were contented with the course opening's appropriate sequence, continuity, facilitation of fundamental knowledge acquisition, and ability to build knowledge at the highest level ( = 4.81, S.D. = 0.40). Additionally, in terms of learning support, they expressed satisfaction with the utilization of contemporary technology in teaching and learning, attaining the highest level of satisfaction ( = 4.03, S.D. = 0.50).

Guidelines for Implementing iThesis System in Electronic Thesis Process of Graduate School, Suan Sunandha Rajabhat University

2024-09-02T15:32:52+07:00

The purpose of this research was to identify the problem conditions and guidelines for applying the iThesis system for electronic thesis writing at the Graduate School of Suan Sunandha Rajabhat University. The research population consisted of 30 advisors and graduate students, and a questionnaire was used as the research tool. The research found that the majority of respondents were female, representing 63.4 percent, aged between 41 and 50 years old, representing 83.33 percent, and single, representing 73.33 percent. Additionally, the respondents had an average monthly income of 25,000 - 35,000 baht, representing 60.0 percent. The students expressed a high level of satisfaction with the convenience of searching for information and the benefits to the organization.

Perception Channels of Public Relations Media that Influences The Decision to Study in Graduate Diploma Program in Health Management Innovation in the Digital Age, Generation 2, Graduate School, Suan Sunandha Rajabhat University

2024-09-02T15:37:41+07:00

This study aimed to achieve two objectives: firstly, to investigate the media channels that impact decision-making among graduate students enrolled in the Graduate Diploma Program in Health Management Innovation in the Digital Age, Generation 2, at the Graduate School of Suan Sunandha Rajabhat University, and secondly, to explore students' perceptions of public relations media. The sample comprised 80 participants who were selected using simple random sampling. The study collected data via closed-ended and open-ended questionnaires, and the data analysis involved descriptive statistics.

The results revealed that the majority of the participants were male, accounting for 53.75 percent of the sample. Furthermore, 38.75 percent of the participants were aged 61 years or over. In terms of the employment status of the participants, 55 percent were either employees or partners of a company. Among the media channels that impacted decision-making, online media was found to be the most influential, accounting for 65 percent of the responses. With respect to the preferred characteristics of media channels, participants preferred media that provided quick access to news and information (47.5 percent), followed by media that was available 24/7 (25 percent), and easily understandable (16.25 percent).

Social Media Utilization for Public Relations in Instructional Information in the Educational Administration Program at Suan Sunandha Rajabhat University

2024-09-02T15:41:30+07:00

This study aims to investigate the channels and demand for utilizing social media in the Educational Administration Program at Suan Sunandha Rajabhat University. The research sample comprised 108 students enrolled in the program, and data was collected via a questionnaire. The findings reveal that, for the purpose of publicizing teaching and learning information of the Department of Educational Administration, the majority of respondents were female (66.67 percent), aged between 41-50 years (36.11 percent), single (68.52 percent), had an average monthly income of 15,001-25,000 baht (62.03 percent), accessed the network more than once per day (82.40 percent), spent an average of 2-3 hours accessing the online network (37.96 percent), and the most frequently used social media platform was Line (49.07 percent).