Social Media Utilization for Public Relations in Instructional Information in the Educational Administration Program at Suan Sunandha Rajabhat University
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Abstract
This study aims to investigate the channels and demand for utilizing social media in the Educational Administration Program at Suan Sunandha Rajabhat University. The research sample comprised 108 students enrolled in the program, and data was collected via a questionnaire. The findings reveal that, for the purpose of publicizing teaching and learning information of the Department of Educational Administration, the majority of respondents were female (66.67 percent), aged between 41-50 years (36.11 percent), single (68.52 percent), had an average monthly income of 15,001-25,000 baht (62.03 percent), accessed the network more than once per day (82.40 percent), spent an average of 2-3 hours accessing the online network (37.96 percent), and the most frequently used social media platform was Line (49.07 percent).
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References
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