Journal of Scholar Community

The Approach to Cultivating Mindfulness of Death (Marananusati) for Mental Development

Fri, 31 Oct 2025 00:00:00 +0700

Marananusati (Mindfulness of Death) in Buddhism refers to the contemplation of death as the cessation of the five aggregates (body and mind). There are two types of death: kālamaraṇa (death at a predetermined time) and akālamaraṇa (unexpected death). Marananusati involves cultivating mindfulness of the inevitable death that will come to all, reflecting on its causes to induce mental calm and concentration. This practice fosters disenchantment with the body, leading to detachment from it, reducing defilements, and alleviating mental suffering.

Marananusati helps practitioners recognize the impermanence of life, contemplating aging, sickness, death, and separation as fundamental truths. By applying marananusati, one prevents heedlessness, overcomes defilements, and advances in the practice of Vipassana. Facing death with mindfulness prepares one to live virtuously, with wisdom, and unperturbed by fear. A purified mind, free from attachment, is mindful, aware, and leads to peace and happiness in daily life.

The Role, Duties, and Powers of the Thai Constitutional Court and Their Impact on Democratic Governance

Fri, 31 Oct 2025 00:00:00 +0700

This academic article aims to analyze the role, duties, and powers of the Thai Constitutional Court and their impact on democratic governance from the establishment of the Thai Constitutional Court in 1997 to the present, through examining significant decisions and proactive involvement in political issues. The study reveals that the Constitutional Court has both positive and negative impacts on Thai democracy. On the positive side, the Court has served as a guardian of the Constitution and protector of citizens' rights and freedoms, enhancing understanding of the rule of law, controlling the constitutionality of laws and actions of various state organizations, and functioning as an important mechanism for checking and balancing state power. On the negative side, the proactive use of power in various issues has resulted in political conflicts and criticism regarding the expansion of authority beyond constitutional limits. The Court has become part of the "judicial activism" system, leading to "juristocracy," where judicial power has expanded beyond the legislative and executive branches.

The study highlights the necessity for structural, role, and compositional reforms to strengthen the Constitutional Court's connection with citizens and align it more closely with democratic principles. Reforms should encompass improving the judicial selection process to enhance citizen participation, clearly defining jurisdictional boundaries limited to legal matters, establishing effective control and oversight mechanisms, and enhancing fair adjudication procedures. These changes aim to restore the Constitutional Court to its original role as a genuine guardian of the Constitution and protector of citizens' rights and freedoms, rather than serving as a political tool or arbiter of political conflicts.

Personality and Social Associations in the Views of International Exchange Students

Toe Oo Wai Yan, Paing Phyo Thu , Raajshivar Saetan — Fri, 31 Oct 2025 00:00:00 +0700

This article examines the dynamic interplay between personality and social associations, asserting that personality is neither purely innate nor entirely socially constructed, but emerges from the ongoing interaction between the individual and their sociocultural environment. Drawing on theories from psychology, sociology, and anthropology, this study explores how personality is shaped by cultural values, social groups, and adaptive responses to new environments. Using comparative examples from Thailand, Myanmar, and Western cultures—supplemented by the perspectives of international exchange students—the paper highlights how individuals adjust their behavior and identity in response to different social expectations. The findings emphasize the importance of self-awareness and adaptability in thriving within multicultural contexts. Ultimately, the paper contributes a nuanced understanding of how personality development is influenced by cross-cultural experiences and sociocultural integration.

Active Learning Integrating Physical Education Learning Management Using Active Learning to Promote Emotional Intelligence of Upper Primary School Students: Competitive Experience in Basic Sports Skills (Amateur Boxing) National Student Arts and Crafts Fair

์Natataporn Singsorn — Fri, 31 Oct 2025 00:00:00 +0700

The objectives of this research article were: 1) to integrating physical education learning management using active learning to promote emotional intelligence of upper primary school students: experience of competing in basic sports skills (amateur boxing), student arts and crafts, and 2) to present an approach to integrating physical education learning management using active learning to promote emotional intelligence of students. It was a qualitative study, 15 key informants, 5 in-depth interviews, 10 focus groups, specific selections. The tool is an outlined questionnaire with the criteria for selecting a sample of physical education teachers, experienced in arts and crafts competitions, and willing to provide information throughout the research. Analyze data by content analysis Quality check with triangle technique. The results of the study showed that 1. Integrating physical education learning management using active learning to promote emotional intelligence of upper primary school students consists of (1) emphasis on hands-on work, (2) providing opportunities for learners to participate in learning management, (3) encouraging students to learn independently, (4) instructors posing as facilitators, (5) encouraging learning exchanges during the process, and (6) encouraging learners to think analytically, synthetically, and evaluatively, 2. guidelines for integrating physical education learning using active learning to promote students' emotional intelligence. It was found that three concepts should be integrated: (1) systematic learning, (2) creative learning concept, and (3) multicultural concept to create motivation for students to learn physical education in a fun and creative way.

Student Satisfaction with Online Learning Management at Mahamakut Buddhist University Under COVID-19 Preventive Measures

thanachai Samol, Jinda Thomrongajariyakul — Fri, 31 Oct 2025 00:00:00 +0700

This quantitative research aimed to: (1) examine the level of undergraduate students' satisfaction with online learning, (2) compare the levels of undergraduate students’ satisfaction with online teaching., and (3) explore the challenges faced by undergraduate students in online learning at Mahamakut Buddhist University under the preventive measures for the COVID-19 pandemic. The sample consisted of 246 individuals selected using an accidental sampling method. The research instrument was a questionnaire, and data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics such as T-test and One-way ANOVA.

The findings revealed that: (1) students' overall satisfaction with online learning was at a high level. Among the aspects assessed, the highest satisfaction was observed in examinations and assessments, followed by curriculum and content, learning process, instructors and teaching quality, and supportive factors; (2) fundamental characteristics of students—such as monastic status/gender, faculty, learning platform, learning device, and place of study—are associated with differing levels of satisfaction with online learning. In contrast, age and year of study do not show significant differences in students’ satisfaction with online learning at Mahamakut Buddhist University; (3) students encountered a high level of challenges in online learning, with the most prominent issue being the lack of a conducive learning environment. For example, hot weather and loud noise.Therefore, it is essential to develop a management model and allocate resources to support instructors, along with conducting qualitative research to obtain in-depth analytical data.

Digital Leadership of School Administrators Affecting the Effectiveness of Academic Administration in Schools under the Kanchanaburi Primary Educational Service Area Office 1

Kamonnut Chumprawong, Pongsak Ruamchomrat — Fri, 31 Oct 2025 00:00:00 +0700

This research aimed to study the digital leadership of school administrators, to study the effectiveness of academic administration in educational institutions and digital leadership of school administrators affecting the effectiveness of academic administration in schools under the Kanchanaburi Primary Educational Service Area 1. The population used in the research was educational administrators and teachers under the Office of the Primary Educational Service Area, Kanchanaburi Area 1, totaling 1,539 people from 133 educational institutions. The sample was 308 administrators and teachers in schools under Kanchanaburi Primary Educational Service Area Office 1, They are chosen using a stratified random sampling method according to the size of the educational service areas. The research instrument was a 5-level rating scale questionnaire with a content validity of 1.00 and a reliability of 0.99. The data were collected and analyzed using percentage, mean, standard deviation and simple regression analysis. The findings were as follows 1) Digital leadership of school administrators under the Kanchanaburi Primary Educational Service Area 1 was overall is at a high level of practice. 2) Academic Administration Effectiveness of school administrators under the Kanchanaburi Primary Educational Service Area 1 was overall is at a high level of practice. 3)Digital leadership of school administrators affecting the effectiveness of academic administration in schools under the Kanchanaburi Primary Educational Service Area 1 overall found that the digital leadership of educational administrators has a regression coefficient of 0.89. The predicting coefficient is 0.757 with statical significance that can predict Academic administration of schools (y) received 75.70% and get the regression equation

A Study of the Problems in Implementing the Little Scientist House Project in Thailand by Early Childhood Teachers under the Phitsanulok Primary Educational Service Area Office 3

Kittiya Mihuang, Kasorn Kokong — Fri, 31 Oct 2025 00:00:00 +0700

The objective of this research was to investigate the problems related to the implementation of the Little Scientists’ House Thailand project activities conducted by early childhood teachers under the jurisdiction of the Phitsanulok Primary Educational Service Area Office 3. This study employed a survey research methodology. The sample group consisted of 175 early childhood teachers teaching kindergarten levels 2 to 3, selected through simple random sampling from those who implemented the Little Scientists’ House Thailand project during the academic year 2024. The research instrument used was a questionnaire concerning the problems in organizing the project activities by early childhood teachers under the Phitsanulok Primary Educational Service Area Office 3. The research procedure was divided into four steps: (1) obtaining permission for data collection, (2) coordinating with the relevant agencies, (3) verifying the completeness of the data, and (4) analyzing and synthesizing the data. The research findings revealed that the overall level of problems in organizing the Little Scientists’ House Thailand project activities among early childhood teachers was high, with a mean score of 4.14 and a standard deviation of 0.95. When analyzed by aspect, the average scores from highest to lowest were: readiness to organize activities, implementation of activities, assessment and evaluation of activities, planning of activities, and budgeting for activities.

A Study of Factors Influencing the Selection of Master's Degree Programs among Teachers under the Secondary Educational Service Area Offices in Phitsanulok and Uttaradit

Korarit Thetsana, Kasorn Kokong — Fri, 31 Oct 2025 00:00:00 +0700

This research aimed to investigate the factors influencing the selection of graduate programs among government teachers under the jurisdiction of the Secondary Educational Service Area Office Phitsanulok-Uttaradit. A survey research methodology was employed. The sample consisted of 327 government teachers selected through simple random sampling. The research instrument was a questionnaire concerning the factors affecting the choice of graduate programs among these teachers. The research process comprised four stages: obtaining permission to collect data, coordinating with relevant agencies, verifying the completeness of the questionnaires, and analyzing the data. Descriptive statistics, including mean (𝑥̄) and standard deviation (S.D.), were used for quantitative data analysis, while open-ended responses were synthesized to identify key themes. The findings revealed that, overall, the factors influencing the choice of graduate programs were at a high level. When examined by category, internal influence factors were found to be at the highest level, particularly regarding applicants’ expectations and personal competencies. External influence factors were also rated at a high level, including the qualifications of instructors, duration of study, instructional processes, ease of program admission, tuition fees, expectations from others, supplementary program features, and sources of information or advice.

The Study of Conditions and Approaches for Organizing Early Childhood Learning Experiences Based on the Montessori Approach in the Context of the Office of the Basic Education Commission, Within the Jurisdiction of the Chumphon Primary Educational Service Area Office 2

Sudarat Ketthong, Kasorn Kokong — Fri, 31 Oct 2025 00:00:00 +0700

This study aimed to (1) examine the current conditions and (2) identify the development guidelines for early childhood learning experiences based on the Montessori approach within the context of the Office of the Basic Education Commission (OBEC), specifically in the Chumphon Primary Educational Service Area Office 2. A survey research methodology was employed. The sample consisted of 230 participants, including 115 early childhood teachers and 115 school principals responsible for implementing Montessori-based learning experiences in the 2024 academic year. A simple random sampling technique was used. The research instruments were two sets of questionnaires, specifically designed for early childhood teachers and school principals. The research process comprised four steps: obtaining permission for data collection, coordinating with relevant agencies, verifying data completeness, and analyzing and synthesizing the data. The findings revealed that (1) the overall condition of Montessori-based early childhood learning experiences was at a high level. The aspects were ranked from highest to lowest as follows: learning experience organization, preparedness, and teacher readiness. (2) Regarding development guidelines, emphasis should be placed on enhancing teachers’ in-depth knowledge and skills in organizing child-centered activities, designing experiences appropriate to individual developmental needs, and creating safe, high-quality, and diverse learning environments and materials. These efforts should be supported by clear policies and appropriate budget allocations. The learning experiences should cover four key areas: practical life, sensory development, mathematics, and language, in order to promote balanced and appropriate development of young children in this context.

The Study of Conditions and Approaches for Organizing Early Childhood Learning Experiences Based on the Montessori Approach in the Context of the Office of the Basic Education Commission, Within the Jurisdiction of the Chumphon Primary Educational Service Area Office 2

Weerapong Huayhongthong , Pongsak Ruamchomrat — Fri, 31 Oct 2025 00:00:00 +0700

This research aimed to study the leadership of school administrators, teamwork among teachers in schools, and the relationship between school administrators’ leadership and teachers’ teamwork in schools under the jurisdiction of the Kanchanaburi Primary Educational Service Area Office 2. The sample consisted of 299 school administrators and teachers under the Kanchanaburi Primary Educational Service Area Office 2. Stratified random sampling based on school size was employed. The research instrument was a five-level rating scale questionnaire with a content validity index of 1.00 and a reliability coefficient of 0.98. The statistics used for data analysis included percentage, mean, standard deviation, and Pearson’s correlation coefficient.
The findings were as follows: 1. The overall leadership of school administrators under the Kanchanaburi Primary Educational Service Area Office 2 was rated at a high level. When considered by aspect, all areas were also rated at a high level. The ranking of average scores from highest to lowest was inspiring a shared vision, enabling others to act, challenging the process, modeling the way, and encouraging the heart. 2. The overall level of teamwork among teachers in schools under the Kanchanaburi Primary Educational Service Area Office 2 was also rated at a high level. When considered by aspect, all areas were at a high level. The ranking of average scores from highest to lowest was team structure, team process, team composition, and team context. And 3. The relationship between the leadership of school administrators and the teamwork of teachers in schools under the Kanchanaburi Primary Educational Service Area Office 2 was found to be positively correlated at a high level with statistical significance at .01

Guidelines for Developing Creative Tourism Based on the Philosophy of Sufficiency Economy: A Case Study of Rai Sukphuang, Ratchaburi Province

Fri, 31 Oct 2025 00:00:00 +0700

This research aimed to: 1) study the situation and needs for the development of creative tourism based on the Philosophy of Sufficiency Economy: A case study of Rai Sukphuang, and 2) develop guidelines for the development of creative tourism aligned with the Philosophy of Sufficiency Economy. This study employed a mixed-methods approach. Quantitative research using a questionnaire as the research instrument, which is designed as a 5-point Likert scale. The instrument had a reliability coefficient of 0.91, and the data were analyzed using mean and standard deviation. The qualitative data were gathered from 30 key informants, including 1 owner of Rai Sukphuang, 15 members of the Rai Sukphuang enterprise group, 4 community representatives, and 10 tourists. Data were analyzed through content analysis, triangulated for validity, and presented descriptively. The findings revealed that: 1) the overall situation and needs for the development of creative tourism based on the Philosophy of Sufficiency Economy were at the highest level, particularly the aspect of moderation in creative tourism. And 2) the proposed guidelines consisted of seven components: (1) self-reliance and sufficient use of local resources, (2) experiential tourism activities, (3) holistic participatory management, (4) the Philosophy of Sufficiency Economy as the driving foundation, (5) application of technology to enhance potential, (6) capacity building of personnel and networks, and (7) development of a creative economy based on local identity.

Guidelines for Developing School Administrators' Leadership to Enhance Schools in the Pilot Education Sandbox, Trat Province

Pholphiphat Singhabowornchai, Reongwit Nilkote , Theerangkoon Warabamrungkul — Fri, 31 Oct 2025 00:00:00 +0700

This study aimed to: (1) examine the level of leadership among school administrators in pilot schools within the Innovative Education Area of Trat Province; (2) investigate the level of school development in these pilot schools; and (3) propose a framework for developing leadership among school administrators to enhance school development in the innovative education pilot areas of Trat Province. A mixed-methods research design was employed. The quantitative phase involved a population of 62 school administrators. The research instrument was a five-point Likert scale questionnaire with a reliability coefficient of 0.87. Data was analyzed using mean and standard deviation. The qualitative phase involved 15 purposively selected key informants. Data collection methods included focus group interviews (10 participants) and in-depth interviews (5 participants). The data were analyzed using content analysis, triangulated for accuracy, and presented through descriptive narration.

Findings revealed that: 1. The leadership level of school administrators in the pilot schools was rated at the highest level. 2. The level of school development in the pilot schools was rated at a high level. 3. The proposed framework for developing leadership among school administrators to enhance school development comprised six key components: (1) Developing visionary leadership for future-oriented thinking, (2) Enhancing decision-making confidence and courage in expression, (3) Strengthening communication skills, (4) Building motivational leadership capabilities , (5) Fostering positive team relationships, and (6) Promoting the role of administrators as facilitators and connectors.

Conflict Management of Educational Institution Administrators under the Office of Vocational Education, Nakhon Ratchasima Province

Chanya Artisripanyo, Bunyanuch Chawianghong, Phuwadon Chulasukhon — Fri, 31 Oct 2025 00:00:00 +0700

The purpose of this article 1) study the conflict management of school administrators under the Office of Vocational Education, Nakhon Ratchasima Province, and 2) compare the conflict management of school administrators under the Office of Vocational Education, Nakhon Ratchasima Province, classified by sex, age, education level, and management experience. The sample group used in the research was 88 school administrators under the Office of Vocational Education, Nakhon Ratchasima Province. The research data collection tools were a 5-level rating scale questionnaire with content validity values between 0.60 – 1.00 and reliability values of 0.925. The statistics used for data analysis were percentage, mean, standard deviation, and statistics used for hypothesis testing were t-test and one-way analysis of variance. The research results found that: 1) Overall, t Conflict Management of Educational Institution Administrators under the Office of Vocational Education, Nakhon Ratchasima Province, the aspect with the highest practice, with the highest level of practice, was Compromise, followed by Cooperation, with the highest level of practice, Allowing and Overcoming, with the highest level of practice. The aspect with the lowest practice was Avoidance, with the moderate level of practice. and 2) The results of the comparison of conflict management of school administrators under the Office of Vocational Education, Nakhon Ratchasima Province, when classified by gender, age, education level, and management experience, found that administrators with different sex, ages, education levels, and management experience There is no difference in conflict management.

Implementation of internal supervision in child development centers under local administrative organizations, Phatthana Nikhom District, Lop Buri Province

Napassakron Borsup, Chalermchai Hankla, Sunchai Chucheep — Fri, 31 Oct 2025 00:00:00 +0700

The purpose of this article 1) Study the implementation of internal supervision in child development centers under local administrative organizations, Phatthana Nikhom District, Lop Buri Province, and 2) compare the implementation of internal supervision in child development centers under local administrative organizations, Phatthana Nikhom District, Lop Buri Province in the academic year 2024, classified by work status, education level, and work experience. The sample group was 186 people, using the Krejcie & Morgan sampling table formula at a 95 percent confidence level, allowing for an error of 0.05 in calculating the sample size, obtained by simple random sampling. The instrument used was a questionnaire with a reliability value of 0.966. Data were analyzed by finding percentages, means, standard deviations, t-tests, F-tests, and one-way analysis of variance. The research results found that: 1. The results of internal supervision in child development centers under local administrative organizations, Phatthana Nikhom District, Lop Buri Province, were overall at a high level, and 2. The results of the comparison of the implementation of internal supervision in child development centers under local administrative organizations Phatthana Nikhom District, Lop Buri Province, when classified by work status, education level, and overall work experience, were significantly different at the .05 level.

The Integration of Learning Management According to the TPACK Framework with Board Games to Develop Problem-Solving Skills in Integers for Mathayom 1 Students

kanyarat laokwangjon, Sirinthorn Sinjindawong — Fri, 31 Oct 2025 00:00:00 +0700

The purpose of this research article (1) study the effectiveness of an integer board game integrated with learning management based on the TPACK framework to develop mathematical problem-solving skills for Grade 7 students, (2) compare the integer problem
-solving skills of students who received learning activities based on the TPACK framework through board game integration with the TPACK framework against the 75% criterion, and (3) study the attitudes of Grade 7 students toward learning activities that integrate integer board games with the TPACK framework. the sample was 51 Mathayom 1 students from Triamudomsuksa Suwinwong School. They were selected from two classrooms during the first semester of the 2025 academic year through cluster random sampling. Data analysis involved descriptive statistics, E1/E2 efficiency determination, and a One-Sample t-test. Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;
1. The “Wizard Number War” board game on integers integrated with TPACK framework learning management demonstrated an "E" _"1" "/" "E" _"2" efficiency of 76.00/79.80, which exceeded the predetermined criterion of 75/75. 2. Students who received learning management through board game integration with the TPACK framework achieved a mean problem-solving skills score of 15.96 points standard deviation is 2.84 which was significantly higher than the 75% criterion at the .05 statistical significance level. 3.Mathayom 1 students showed improved attitudes toward learning mathematics in integers, with an overall positive attitude toward the learning activities.

Development of a Weight Management Model for Overweight School-Aged Children in Health Region 8

สุกัญญา คณะวาปี, Apichit Srioun , Sujaritpan Tanprayuth — Fri, 31 Oct 2025 00:00:00 +0700

This study aimed to: (1) examine the situation of weight management among overweight school-aged children in Health Region 8; (2) develop a weight management model; (3) evaluate the outcomes of the model in terms of knowledge, obesity-preventive behaviors, and pre–post experimental weight; and (4) assess stakeholders’ satisfaction. The research employed Participatory Action Research (PAR) consisting of four steps: (1) situation analysis, (2) model development, (3) model implementation for six weeks, and (4) evaluation.The sample comprised 25 overweight students in grades 4–6 and 35 social support participants, including teachers, health personnel, and parents, selected purposively. Research instruments included a knowledge and behavior questionnaire, in-depth interviews, and focus group discussions. Data were analyzed using paired t-test and Wilcoxon signed-rank test.The results revealed that: (1) students demonstrated increasing risk behaviors for obesity, while teachers and parents recognized the problem and the importance of collaboration; (2) the developed model emphasized clearly defined roles for teachers, students, parents, and health personnel, focusing on informational, motivational, and participatory support; (3) after implementation, students’ knowledge and obesity-preventive behaviors significantly improved (p < 0.001), and their average weight significantly decreased (p < 0.001); and (4) stakeholders expressed high satisfaction with the model.In conclusion, the developed model effectively enhanced knowledge, promoted healthy behaviors, and contributed to weight control among school-aged children.

Development of a law enforcement mechanism to restrict access to cigarettes for high school students in Saraburi Province under the Tobacco Products Control Act B.E. 2560

สุพจน์ จิตสงวนสุข, Manop Thongtan, Busaba Daengsaard, Chadakan Chaleerat — Fri, 31 Oct 2025 00:00:00 +0700

The purpose of this research was to develop a model and evaluate the law enforcement mechanism to restrict access to tobacco products by high school students in Saraburi Province. Based on the epidemic situation of e-cigarettes among young people and gaps in the enforcement of the Tobacco Products Control Act B.E. 2560 (2017), this research uses a mixed research method divided into 4 phases: 1) Studying the situation and factors of smoking among students, 2) Studying the distribution behavior of entrepreneurs, 3) Developing an operational mechanism model, and 4) Evaluating the developed model. The results of the Phase 1 survey from a sample of 414 students found that the current smoking rate is 12.3 percent, with e-cigarettes being the most popular (45.1 percent). 71.9 percent have never been audited in the past year. The research in Phase 3 is the development of a Tripartite Collaborative Mechanism and 3-Strategy Driving Model (TCM3SD Model). The government and civil society. In surveillance, immunization, and building a coalition in the community. Results of the Phase 4 Assessment in the Experimental Area It was found to be extremely effective, reducing the proportion of shops selling cigarettes to young people from 45.8 percent to only 8.4 percent (p<.001) and statistically significantly modifying the risky behavior of entrepreneurs. It is therefore an effective mechanism to close the law enforcement gap and create an environment that protects youth from access to tobacco products at the community level.

Strategic Analysis of Small Hotel Management in the Digital Economy Age: A SWOT-Based Evaluation in Muang District, Chiang Mai Province

Fri, 31 Oct 2025 00:00:00 +0700

The purpose of this article was to examine the strategic management of small hotels in Muang District, Chiang Mai Province in the Digital Economy Age. The sample was two small hotels: Micasa Thaphae Hotel and Thapae Place, both located in high-tourism areas of Muang District. They were selected by purposive sampling based on their recent reopening and new ownership in 2024. The instrument for collecting data was a focus group discussion guideline. Data was collected from eight key informants in each hotel, including the General Manager/Owner, Front Office Manager, Food and Beverage Manager, Housekeeping Manager, Receptionist, Security Guard, Sales and Marketing Staff, and Front Desk Agency Representative. Data were analyzed using descriptive approach and content analysis.
The research results were found as follows: 1) Internal strengths included strategic location, personalized service, and flexible management, while internal weaknesses were limited digital infrastructure and structural rigidity. 2) External opportunities consisted of digital marketing channels and growing tourism demand, whereas threats included increasing competition and changing customer expectations. 3) Strategic directions from the TOWS matrix included: Aggressive strategies: enhancing digital marketing and niche targeting, Development strategies: partnerships with external stakeholders, Defensive strategies: improving service stability and risk management, and Survival strategies: accelerating digital transformation and organizational adaptability. The findings contribute to practical implications for small hotel operators and strategic planning in Muang District, Chiang Mai Province.

Chang Shana's Artistic Characteristics for Application in The Contemporary Era

Yinglian Pan, Sakon Phu-Ngamdee — Fri, 31 Oct 2025 00:00:00 +0700

This study aims to explore the artistic characteristics of Chang Shana and their application in contemporary design and education. Specifically, it investigates: (1) how Chang Shana’s early experiences shaped her artistic ideals and cultural identity; (2) the innovative features of her floral sketches as expressions of traditional aesthetics; and (3) her educational philosophy’s role in preserving and transforming Chinese traditional art. Employing qualitative methods—including literature analysis, comparative case studies, and field research—this study systematically examines Chang’s lifelong engagement with Dunhuang art and her integration of traditional elements into modern design practices. The findings reveal that Chang Shana skillfully fuses Dunhuang motifs and natural inspirations to construct a unique aesthetic language, which she applies across artistic creation, decorative design, and art education. Her work exemplifies how traditional culture can be revitalized and innovatively adapted in the contemporary context. Based on the results, the study recommends incorporating her model of "inheritance and innovation" into modern art curricula, interdisciplinary design practices, and cross-cultural educational exchanges to promote cultural confidence and sustainable aesthetic development.

Cultural Communication Strategies of Film Space: An Empirical Study Centered on the Astor House Hotel in Shanghai

Minzhi Xie , Somsak Klaysung — Fri, 31 Oct 2025 00:00:00 +0700

This study takes the Astor House Hotel in Shanghai as a case to explore the functions and strategies of film space in the dissemination of urban culture. Through in-depth interviews and focus group discussions, the research constructs a theoretical model of “Film Space – Cultural Identity – Communication Pathways.” The findings reveal that film space serves as a vital medium for urban cultural transmission. It not only evokes audience memory and emotional resonance through visual representation but also expands its cultural influence via new media platforms such as short videos. In the in-depth interviews, respondents emphasized how the spatial imagery of the Astor House Hotel in various films enhanced the transmission of urban cultural memory. In contrast, the focus group participants paid greater attention to the interplay between cinematic narratives and urban space, as well as the guiding effect of short video content on audience perception. Based on the empirical findings, the study proposes a three-tiered communication strategy—historical symbol embedding, media narrative synergy, and user engagement activation. Furthermore, this research contributes to the expansion of existing communication theories by highlighting the interaction between film space and urban cultural construction. Despite limitations such as a small sample size and strong case dependency, the study offers fresh perspectives and practical implications for urban cultural communication and related theoretical development.