Information Seeking about HIV and PrEP (Pre-exposure prophylaxis) in Thailand with Social Listening Tools

2024-07-10T10:25:13+07:00

The study, titled ‘Information Seeking about HIV and PrEP (Pre-exposure prophylaxis) in Thailand with Social Listening Tools’ aims to study an information seeking about HIV
and PrEP among internet users in Thailand and examining the sources of information using online social listening tools, Google Trends, to study the popularity of relevant search terms, and Mandala.AI, to analyze mentions of these keywords across various websites in Thailand. The data collection period was between December 18, 2022, to December 18, 2023.

The research during these specified period found that, internet users in Thailand searched for the keyword "HIV" on www.google.com the most, with an average relative search volume of 48.08% followed by "เอชไอวี" with an average of 2.91%, "ยา PrEP" with 0.75%, and "ยาเพร็พ" with 0.19%. These keywords were searched in response to perceived susceptibility, followed by perceived severity, and perceived benefits.

On websites that mention keywords, "HIV" was mentioned 1,129 times on 618 pages. Keyword "ยาเพร็พ" was mentioned 64 times on 44 pages. Among the domains where these keywords were frequently mentioned was www.mgronline.com. Keyword "HIV" appeared on 75 pages and keyword "ยาเพร็พ" on 9 pages of this website. This indicates that information about HIV and PrEP (Pre-exposure prophylaxis) on websites are mainly from mainstream media that has adapted to online. These sources serve an information where internet users in Thailand often experience when they search for HIV and PrEP information through websites such as news and online contents.

Narrative analysis in the film Murder on the Orient Express. Based on Agatha Christie's Novel.

2024-09-06T16:44:25+07:00

The objectives of this study were to 1) Study the narrative analysis of the 1934 novel and the 2017 films Murder on the Orient Express, and 2) Study narrative adaptation from script to film, using Murder on the Orient Express as a case study. This study used a qualitative research methodology with a documentary research and text analysis method. This study found that 1) Narrative Analysis. The main story remains the same as in the novel, but there is a different order in which the plot is presented. The 2017 film introduces a sequence of events not present in the original script, adds new scenes, and focuses on presenting modern elements. This represents an additional interpretation by the creators. And 2) Narrative Adaptation. Most modifications involve expanded content. Scenes not in the original script were added to the film. It received lower ratings from critics and viewers than the first version of the film because it added unnecessary elements, causing the loss of the story's naturalness and original atmosphere. This can be summarized as the "AGATHA" model, guiding the analysis of storytelling in crime, drama, and mystery films.

Journal of Communication and Management NIDA (e-Journal)

Information Seeking about HIV and PrEP (Pre-exposure prophylaxis) in Thailand with Social Listening Tools

Narrative analysis in the film Murder on the Orient Express. Based on Agatha Christie's Novel.