RICE Journal of Creative Entrepreneurship and Management

The Influence of Cultural Landscape Architecture of Chinese Gardens on Youth Tourists Intentions: Case of Four Gardens in China

2026-01-13T12:56:00+07:00

Understanding how cultural landscape attributes of heritage sites influence young tourists' travel intentions is essential for the sustainable development of cultural tourism. However, existing studies have paid limited attention to the psychological mechanisms linking cultural landscape experience and behavioral intention, particularly among youth tourists in the context of classical Chinese gardens. This study examines the influence of cultural landscape experience on youth tourists' travel intentions, with cultural identity as a mediating variable.

Using four renowned Chinese gardens —— the Summer Palace, the Chengde Mountain Resort, the Humble Administrator's Garden, and the Lingering Garden– as the research context, data were collected through an online questionnaire survey of young tourists aged 18–35 (n = 200). Descriptive statistics, Pearson chi-square tests, independent-samples t-tests, and multiple regression analyses were employed to examine the relationships among cultural landscape experience, cultural identity, and travel intention.

The results indicate that cultural landscape experience has a significant positive effect on both cultural identity and travel intention. Cultural identity, in turn, significantly predicts youth tourists' willingness to revisit and recommend Chinese classical gardens, suggesting its mediating role in the relationship between cultural landscape experience and travel intention. In addition, young tourists show a strong preference for immersive and interactive cultural experiences. Gender differences are observed in experiential perception and behavioral intention, while no significant difference is found in the core dimension of cultural identity.

This study contributes to cultural landscape and tourism research by empirically validating a “cultural landscape experience–cultural identity–travel intention” framework from a youth tourism perspective. Practically, the findings provide implications for heritage garden management, highlighting the importance of immersive interpretation, digital engagement, and youth-oriented cultural experience design.

The Impact of Human Resource Management Practices on Transportation Efficiency in the OEM Health and Beauty Supplement Industry in Samut Sakhon Province

2026-01-27T18:44:06+07:00

The objectives of this research were: (1) to examine human resource management (HRM) practices in the OEM health and beauty dietary supplement industry; (2) to assess the level of transportation efficiency in the industry; and (3) to analyze the influence of HRM practices on transportation efficiency in enterprises located within the local administrative jurisdictions of Samut Sakhon Province.The sample consisted of 227 employees and managers from logistics and human resource departments of OEM enterprises in the health and beauty dietary supplement sector. A purposive sampling method was applied. The research instrument was a questionnaire with a reliability coefficient (Cronbach’s alpha) of 0.92. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and inferential statistics, specifically stepwise multiple regression analysis.The findings indicated that overall HRM practices were implemented at a high level, particularly in digital skill development and adaptability to technological change. Transportation efficiency was also rated at a high level, especially in terms of delivery speed and accuracy. The regression results revealed that HRM practices related to training, workforce planning, and employee retention had a statistically significant positive effect on transportation efficiency at the 0.05 level.

Financial Integration Strategies of Chinese Enterprises after Cross-border Mergers and Acquisitions: A case of Geely and Volvo Cars

2026-03-02T17:08:37+07:00

This paper takes Geely’s acquisition of Volvo Cars as an example to explore the financial integration and risk management of multinational corporations in cross-border mergers and acquisitions. Drawing on the specific context of cross-border M&A in China, it systematically summarizes the key risks associated with financial integration, such as financial mechanisms, financial management, financial performance, and cross-cultural communication barriers. Using a case study approach, this article traces Geely's financial integration trajectory, analyzes how these risks manifested in the Volvo acquisition, and proposes targeted mitigation strategies. The findings aim to provide practical guidance for companies in China and other emerging markets conducting cross-border M&A, helping them prevent and manage financial integration risks, thereby successfully completing integration and supporting their long-term development.

Comparative Study on Green Development between China and Thailand —— Based on the Perspective of Management

2026-01-20T12:28:08+07:00

Objective This study aims to conduct a comprehensive comparative analysis of green development in China and Thailand from a management perspective, identifying key differences and commonalities in policies, industries, technologies, and public awareness to inform future cooperation and global sustainable practices. Methods Using a multi-method approach that integrates literature review, comparative analysis, and case studies, this study systematically compares China and Thailand across five dimensions: policy management, industrial development, technological innovation, green awareness cultivation, and representative case practices. The analytical framework focuses on policy governance structure, stakeholder participation, industrial specialization, and innovation mechanisms to enhance methodological clarity and rigor. Results The comparative analysis reveals that China adopts a centralized, top-down governance model, whereas Thailand emphasizes stakeholder collaboration and community participation. China demonstrates stronger performance in large-scale green sectors such as new energy, while Thailand shows comparative advantages in niche and flexible fields such as organic agriculture and ecotourism. In technological innovation, China leads in green R&D investment and overall innovation capacity, whereas Thailand performs better in selected application-oriented areas such as ecotourism technology. In terms of public awareness cultivation, China relies more on systematic education and media promotion, while Thailand draws more heavily on cultural traditions and grassroots engagement. These findings indicate strong complementarities between the two countries and highlight substantial potential for bilateral learning and joint innovation. Implications The study provides a blueprint for mutually beneficial cooperation in green development. Policymakers can use the findings to enhance institutional design and public engagement, while practitioners may apply insights to foster industry synergies and capacity-building. It also contributes to global sustainability by offering comparative, practical solutions tailored to different national contexts.

Determinants of Artificial Intelligence (AI) Adoption in Green Entrepreneurship: An Integrated Framework of UTAUT and VBN Theory

2026-02-16T12:36:45+07:00

With the rapid development of artificial intelligence (AI) technologies, their potential in green entrepreneurship has become increasingly evident, particularly in achieving sustainable development goals. Although AI can support green entrepreneurship by optimizing resource management, reducing energy consumption, and lowering emissions, its adoption faces numerous challenges. This paper aims to explore the application of AI in green entrepreneurship, focusing on the factors influencing the formation of Green Entrepreneurial Intention (GEI). By integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Value-Belief-Norm (VBN) theory, we construct an integrated framework to examine how performance expectancy, effort expectancy, social influence, facilitating conditions, and pro-environmental personal norms collectively influence entrepreneurs' decisions to adopt AI. Using survey data from 260 green entrepreneurs in Beijing, we applied Partial Least Squares Structural Equation Modeling (PLS-SEM) for analysis. The results show that all five factors significantly positively affect GEI, with pro-environmental personal norms having the strongest influence. This study offers a new theoretical perspective on green entrepreneurship and provides practical recommendations for policymakers, entrepreneurs, and AI technology providers in promoting the adoption of sustainable technologies.

Restudy Captain Ahab’s downfall, as a Violator of SDG 14, Reveals Moby Dick as an Embodiment of Nature’s Vengeance and a Foreshadowing of Humanity’s Potential Fate

2026-02-16T14:32:40+07:00

Moby Dick is a novel written by Herman Melville, first published in 1851. It is considered one of the greatest American novels and tells the story of Ishmael, the narrator, and his journey aboard the whaling ship Pequod, led by the obsessive and vengeful Captain Ahab. Ahab's sole mission is to hunt down and kill Moby Dick, a giant white whale that had previously destroyed Ahab’s previous ship and severed his leg. While Moby Dick was written long before the SDGs were established, the novel touches upon themes that relate to SDG 14, Life Below Water. For example, the novel’s focus on whaling directly connects to SDG 14, which aims to conserve and sustainably use the oceans, seas, and marine resources. Moby Dick reflects on the dangers of over-exploitation of marine life (whales) and the impact of human greed on the environment. Captain Ahab’s relentless hunt for Moby Dick can be seen as a metaphor for the destructive pursuit of natural resources without regard for sustainability.

In the proposed project, we will examine how Captain Ahab’s downfall—seen as a violation of Sustainable Development Goal 14 (Life Below Water)—frames Moby Dick as an allegory of nature’s revenge. The white whale symbolizes the ocean's resistance to human exploitation, and Ahab’s obsessive pursuit leads to his ruin, foreshadowing the consequences of unchecked marine resource depletion. As such, Moby Dick offers a powerful narrative for environmental education, connecting literature with ocean conservation.

Logistics Capability and Firm Performance: A Strategic Perspective on Supply Chain Resilience and Customer Service Excellence in Thailand’s Industrial Sector

2026-03-21T13:36:42+07:00

Driven by the increasing volatility in global supply chains, this study investigates the strategic influence of logistics capabilities on organizational performance, with a particular focus on the mediating mechanisms of supply chain resilience (SCR) and customer service excellence (CSE) in Thailand’s industrial sector. Adopting a quantitative cross-sectional design, empirical data were synthesized from a targeted sample of 100 logistics executives and managers (n=100) using a 5-point Likert scale instrument validated by expert content validity (CVI = 1.0). The results from multiple regression analyses, verified by VIF and HTMT ratio for discriminant validity, and the Sobel test reveal that robust logistics capabilities significantly bolster both SCR (β = 0.937, p < .001) and CSE (β = 0.967, p < .001). Crucially, the mediation analysis identifies CSE as the more potent conduit for enhancing firm performance (unstandardized indirect effect = 1.017). The indirect effect exceeding 1.0 is attributed to the use of unstandardized coefficients in the Sobel test, reflecting the absolute magnitude of the impact within the specific measurement scale. These findings, further reinforced by a 5,000-resample bootstrapping analysis, contribute to the Resource-Based View (RBV) and Dynamic Capabilities framework by demonstrating that logistics should not merely be viewed as an operational function, but as a strategic asset. The study concludes that for Thai firms to sustain a competitive edge, management must prioritize dual-track investments that simultaneously fortify operational flexibility and elevate customer value propositions.