Modern Academic Development and Promotion Journal

A STUDY THE CONCEPTS AND PRINCIPLES OF THE PROPAGATION OF BUDDHISM IN GERMANY

2025-09-27T14:39:23+07:00

This academic article aims to study the concepts and principles of propagation of Buddhism in Germany. It was found that: Propagation of Buddhism in Germany It is according to the principles of Buddhist teachings. That is, teach the Dhamma in a timely and reasonable manner with a compassionate mind. with the aim of benefiting the listener Do not preach Dhamma for the sake of making a fortune. Do not be proud of yourself and do not use sarcasm to threaten others. Goals for the propagation of Buddhism in Germany It is for the benefit, benefit and happiness of individuals. Focus on developing the potential of individuals to live their own lives. Using the principles and teachings of the Buddha as a guideline to guide people to maintain themselves in carelessness. It is the center of mind and activity of Buddhists in Germany. There are various methods including: Propagation of Buddhism in the area or organizing activities within the temple, such as organizing activities Dhamma practice project on important Buddhist and national important days, sermons, lectures, organizing places for religious ceremonies. As for the propagation of Buddhism outside the location, such as teaching and sermons in educational institutions or government and private agencies outside of temples. Using technology, mass media, sermons on radio and television or organizing religious activities outside the temple. Network propagation of Buddhism, such as:- organizing academic activities Exchange of guidelines regarding organizing activities Forwarding activities that are mutually beneficial to temples or related agencies Creating a network of lay Buddhists and monks.

THE LIVING PRINCIPLE

2025-10-29T12:11:37+07:00

หนังสือ “ธรรมเพื่อการดำเนินชีวิต” โดย นายณรงค์ ปัดแก้ว ได้เรียบเรียงขึ้นสำหรับ
ใช้ประกอบการเรียนการสอนในหลักสูตรพุทธศาสตรบัณฑิต สาขาวิชาพระพุทธศาสนา
คณะพุทธศาสตร์ มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย วิทยาลัยสงฆ์นครลำปาง
โดยมีวัตถุประสงค์เพื่อใช้บรรยายเสริมในรายวิชา พุทธปรัชญาเถรวาท และให้ผู้เรียนสามารถเชื่อมโยงเนื้อหาเป็นบางเรื่อง สำหรับเนื้อหาสาระสำคัญในหนังสือเล่มนี้ประกอบด้วย ความหมาย ความสำคัญของธรรม ชีวิตคืออะไร ชีวิตเป็นอย่างไร เป้าหมายของชีวิตคืออะไร การนำธรรมเพื่อพัฒนาตนเอง การศึกษา เศรษฐกิจ และการเมืองการปกครอง เนื้อหาส่วนใหญ่จเป็นการสะท้อนให้ผู้อ่านให้มองเห็นว่าหลักธรรมคำสอนทางพระพุทธศาสนานั้นเป็นสิ่งสำคัญและจำเป็นที่สุด สามารถนำมาประยุกต์ใช้ได้จริง ในการดำเนินชีวิตทุกมิติทั้งส่วนบุคคล ชุมชน และสังคม ที่สำคัญคือ มีความปารถนาจะให้หนังสือเล่มนี้เป็นประโยชน์ทางวิชาการให้กว้างยิ่งขึ้น ดังนั้นหนังสือที่นำมาวิจารณ์ในครั้งนี้ เขียนโดย นายณรงค์ ปัดแก้ว บทวิจารณ์หนังสือนี้ คงอำนวยประโยชน์เชิงวิชาการ แก่นิสิต นักศึกษา และประชาชนผู้ที่สนใจ สืบไป

สำหรับหนังสือเล่มนี้ พิมพ์ครั้งแรก รูปเล่มหนังสือมีขนาด 115X250X15 มม.
น้ำหนัก 700 กรัม ชนิดกระดาษเป็นกระดาษถนอมสายตา จัดพิมพ์โดย หจก.เมืองแพร่การพิมพ์ ปีที่พิมพ์จำหน่าย พ.ศ. 2563 จัดพิมพ์จำนวน 500 เล่ม เนื้อหาสาระของหนังสือเล่มนี้
มีจำนวนทั้งหมด 8 บท จำนวน 244 หน้า มีลักษณะรูปเล่ม เป็นรูปท้องฟ้า มีต้นภูเขาไร่นา
และมีบ้านแบบชนบทมุงด้วยหญ้าคาเป็นแบบธรรมชาติ ทำให้รูปเล่มดูเด่น ตรงบริเวณหน้าปกด้านบนมีข้อความชื่อหนังสือเขียนเป็นอักษรตัวหนังสือสีขาวเขียนว่า “ธรรมเพื่อการดำเนินชีวิต” และมีชื่อเป็นภาษาอังกฤษเขียนว่า The Living Principle โดยด้านล่างของปกหน้า มีตรามหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย เป็นรูปวงกลมสีชมพู มีข้อความตัวหนังสือสีดำเขียนว่า นายณรงค์ ปัดแก้ว มหาวิทยาลัยมหาจุฬาลงกรณราชวิทยาลัย วิทยาลัยสงฆ์นครลำปาง ส่วนปกด้านหลัง จะเป็นโทนสีฟ้าและสีเขียวเป็นรูปท้องฟ้า มีต้นไม้และนาข้าวเป็นสีเขียว ตรงกลางเป็นรูปพระออกรับบิณฑบาต สำหรับข้อมูลทางบรรณานุกรมของหอสมุดแห่งชาติ คือ นายณรงค์ ปัดแก้ว, ธรรมเพื่อการดำเนินชีวิต, แพร่: หจก. เมืองแพร่การพิมพ์, 2563. ISBN : 778-616-300-650-9

A STUDY ON THE IMPACT OF FLIPPED CLASSROOM TEACHING MODEL ON THE COMPREHENSIVE LANGUAGE APPLICATION ABILITY OF STUDENTS IN THE COLLEGE ENGLISH COURSE AT GUANGXI UNIVERSITY

2025-10-23T11:23:04+07:00

The objectives of this study are: 1) to investigate the impact of the flipped classroom teaching model on students’ comprehensive language application ability in a College English course at Guangxi University; 2) to examine the effectiveness of pre-class, in-class, and post-class instructional stages in improving English proficiency; 3) to identify moderating factors such as learner autonomy, feedback timeliness, and technological conditions; and 4) to provide pedagogical recommendations for optimizing the flipped classroom model in higher education English instruction. This research adopts a quasi-experimental design. The population consists of undergraduate students majoring in early childhood education at Guangxi University, and the sample comprises 80 participants, divided equally into an experimental group (flipped instruction) and a control group (traditional instruction) selected through purposive sampling. Data were collected using standardized language proficiency tests, self-assessment scales, and student questionnaires, and analyzed through descriptive statistics, paired-sample t-tests, and independent-sample t-tests.

The research results show that: 1) students in the flipped classroom significantly outperformed those in traditional instruction in post-test results; 2) the flipped approach enhanced reading, listening, and writing abilities through active engagement and feedback; 3) learner autonomy and teacher feedback positively influenced performance; and 4) excessive pre-class workload and unstable technology negatively affected outcomes. The study concludes that the flipped classroom model effectively enhances comprehensive English proficiency by promoting student-centered, interactive, and feedback-driven learning. The recommended strategies include improving technological support, designing balanced pre-class tasks, and strengthening teacher–student feedback mechanisms to maximize instructional effectiveness.

SUFFICIENCY ECONOMY: CONCEPTUAL ANALYSIS AND APPLICATION FOR SUSTAINABLE DEVELOPMENT

2025-09-26T12:20:37+07:00

The Sufficiency Economy Philosophy, initiated by His Majesty King Bhumibol Adulyadej The Great of Thailand, provides a guiding principle for balanced and sustainable development. The philosophy is based on three core principles: moderation, reasonableness, and resilience, supported by knowledge and ethics. This article aims to analyze the Sufficiency Economy Philosophy in economic, social, and environmental dimensions, as well as its applications at the individual, community, and national levels. Comparative analysis with other development approaches, such as Sustainable Development and the Green Economy, is employed. Findings indicate that the Sufficiency Economy Philosophy can foster balance, resilience, and inclusiveness at all levels, while aligning with the United Nations Sustainable Development Goals (SDGs)

NUMEROLOGY: THAI BELIEFS AND PRACTICES IN THE SELECTION OF MOBILE PHONE NUMBERS

2025-09-29T12:52:17+07:00

This study aimed to 1) explore Thai beliefs regarding the influence of numerology in the selection of mobile phone numbers, 2) analyze beliefs and behaviors associated with numerology-based number selection, and 3) propose guidelines for applying numerological knowledge in the selection of mobile phone numbers. A mixed-methods approach was employed, consisting of both quantitative and qualitative research conducted in two phases. In Phase 1, a survey was administered to 278 participants who had experience changing their mobile phone numbers to auspicious ones, with data analyzed using mean and standard deviation. In Phase 2, in-depth interviews were conducted with 13 key informants, and the data were examined through content analysis.

The findings revealed that, overall, Thai beliefs influenced by numerology in mobile phone number selection were at a high level. Among the dimensions, attitudes had the highest mean score, followed by beliefs and behaviors. Qualitative results further indicated that numerological beliefs served as psychological reassurance, were influenced by family, peers, and online media, and were associated with the meanings of auspicious numbers and perceived life changes. In terms of behavior, the selection process involved four stages: awareness and motivation, information seeking and understanding, evaluation and decision-making, and post-use assessment. Finally, four key dimensions were proposed as guidelines for applying numerology to mobile phone number selection: the individual dimension, the social and community dimension, the governance and consumer protection dimension, and the dimension of balancing belief with rationality.

PREVENTION AND RESOLUTION OF DRUG PROBLEMS IN ACCORDANCE WITH THE 4TH PRINCIPLE OF THE ADMINISTRATIVE DEPARTMENT, SRIRACHA DISTRICT, CHONBURI PROVINCE

2025-08-12T20:40:50+07:00

This research aims to 1) study the prevention and solution of drug problems according to the Four Noble Truths of the administrative sector of Sriracha District, Chonburi Province. 2) To compare the prevention and solution of drug problems according to the Four Noble Truths of the administrative department of Sriracha District, Chonburi Province. 3) To provide recommendations for drug prevention and solution based on the Four Noble Truths of the Sri Racha District Administration, Chonburi Province. This is mixed-method research by distributing questionnaires to a sample group of 399 people. Data were analyzed by frequency distribution, percentage, mean, and standard deviation. and tested the hypothesis with t-test and F-test and used interview form with 5 key informants by analyzing and categorizing the data and summarizing it as descriptive text.

The research results revealed: 1) The results of the study of public opinion on drug prevention and resolution according to the Four Noble Truths of the Sri Racha District Administration, Chonburi Province, across all four dimensions were at a high level. When considering each aspect in descending order of average values, the aspect with the highest average value was administrative work, followed by investigative work, respectively. 2) The hypothesis testing revealed that people with different levels of education, occupation, and income had similar opinions on drug prevention and resolution according to the Four Noble Truths of the Sri Racha District Administration, Chonburi Province, across all four dimensions. 3) Recommendations for drug prevention and resolution according to the Four Noble Truths of the Sri Racha District Administration, Chonburi Province, include: Performing duties to prevent both drugs and crime, for the safety of citizens' lives and property. Regularly patrolling isolated areas and abandoned buildings. Prevention and suppression: Paying attention to and performing duties to prevent both drugs and crime, for the safety of citizens' lives and property. Regularly patrolling isolated areas and abandoned buildings. Investigation: Conducting transparent investigations. Commanders must strictly monitor and follow up on cases or have regular reports. Investigations must be fair and impartial for both parties. Regarding treatment work, there are drug treatment and drug camps that recruit drug addicts' children who want to repent and quit drugs without any criminal record.

RESEARCH ON MARKETING STRATEGIES OF TRENDY TOY ENTERPRISES BASED ON THE AHP–SWOT ANALYTICAL MODEL: A CASE STUDY OF COMPANY A

2025-10-29T12:00:43+07:00

The objectives of this study are: 1) To identify and quantify A Company’s internal strengths and weaknesses and external opportunities and threats that influence its marketing strategy, 2) To determine the relative importance (weights) of these SWOT factors using the AHP–SWOT analytical model, 3) To construct a strategic coordinate system and identify A Company’s optimal marketing-strategy orientation, and 4) To develop appropriate marketing strategies and supporting measures that align with the company’s core challenges, including IP dependence, financial pressure, regulatory risk, and competition from Pop Mart. This research adopts a quantitative design. The population consists of experts and practitioners in the trendy-toy and trading-card industry, while the sample comprises 50 experts from five professional fields, selected through purposive sampling. Data were collected using a structured AHP questionnaire with a seven-point pairwise comparison scale, and analyzed through hierarchical weight calculation and consistency verification to derive factor weights and composite intensity values. Statistical techniques employed include descriptive analysis, AHP hierarchical weighting, and SWOT strength synthesis to determine the company’s strategic orientation and corresponding marketing solutions.

The research results show that: 1) A Company’s marketing strategy is influenced by multiple internal and external factors. Its main internal strengths include efficient production systems, strong supply chains, and broad distribution networks, while weaknesses involve high IP dependence, weak brand communication, and product homogenization, 2) The AHP–SWOT analysis indicates that external threats hold the greatest weight, followed by internal weaknesses, external opportunities, and internal strengths. Key influential factors include Pop Mart’s monopoly potential, regulatory risk, and financial pressure, 3) The strategic coordinate model identifies the WT (conservative–defensive) strategy as the most suitable, emphasizing risk reduction, cost control, and operational stability, and 4) The recommended strategies include compliance-oriented product adjustments, cost optimization through selective channel contraction, and defensive competition focusing on user retention and financial discipline.

THE COMFORT OF DHARMA

2025-11-02T18:58:00+07:00

หนังสือเรื่อง “ธรรมะสบายใจ” มีวัตถุประสงค์เพื่อนำเสนอสาระสำคัญ ที่ผู้เขียนหนังสือเล่มนี้ คือ ท่าน ว วชิรเมธี ได้ถ่ายทอดความรู้ผ่านท้อยคำที่เข้าใจง่ายและลึกซึ้ง จำนนวน 7 ภาค 233 หน้า เบื้องต้นกล่าวถึงการใช้ชีวิต ในโลกที่เต็มไปด้วยความเร่งรีบ ความเครียด และความสับสน ผู้คนมากมายต่างพยายามแสวงหาความสุขจากสิ่งภายนอก ไม่ว่าจะเป็นเงินทอง ความรัก หรือความสำเร็จ แต่เมื่อได้มาแล้วกลับพบว่า สิ่งเหล่านั้นไม่ได้ทำให้ใจสงบหรืออิ่มเอมอย่างแท้จริง หนังสือ ธรรมะสบายใจ ของท่าน ว. วชิรเมธี จึงเปรียบเสมือนแสงสว่าง เล็ก ๆ ที่ค่อย ๆ ชี้ทางให้ผู้คนได้ย้อนกลับมามองข้างในตนเอง เพื่อค้นพบความสุขที่แท้จริงผ่าน “ธรรมะที่ใช้ได้จริง”หนังสือเล่มนี้ไม่ได้พูดถึงธรรมะด้วยถ้อยคำที่สูงส่งหรือไกลตัว แต่เล่าเรื่องธรรมะในชีวิตประจำวันที่เรียบง่ายและอบอุ่น ผ่านบทสนทนา เรื่องเล่า และข้อคิดที่กลั่นออกมาจากประสบการณ์ของผู้เขียน ท่าน ว. วชิรเมธี แสดงให้เห็นว่า แม้แต่กิจวัตรเล็ก ๆ อย่างการตื่นนอน ล้างหน้า หรือเดินทางไปทำงาน ก็สามารถเป็นโอกาสในการฝึกสติและความเมตตาได้

เนื้อหาของหนังสือแบ่งออกเป็นภาค ๆ ที่สะท้อนแง่มุมต่าง ๆ ของชีวิต เช่น การปล่อยวางความทุกข์ใจ การใช้สติในยามโกรธ ความหมายของการมีชีวิตอยู่ หรือแม้แต่การมองโลกในแง่ดีในยามเจ็บป่วย ทุกบทมุ่งเน้นให้ผู้อ่าน “เข้าใจ” ธรรมะ มากกว่าจะ “จำ” ธรรมะ และนำไปใช้ได้จริง ถ้าเราใช้ธรรมะเป็นเครื่องมือในการมองโลกอย่างเข้าใจและไม่ยึดติด เราจะสามารถอยู่ร่วมกับทุกสถานการณ์ได้อย่างสงบเย็นในปัจจุบันที่โลกเต็มไปด้วยความเปลี่ยนแปลงอย่างรวดเร็ว เทคโนโลยีและวิถีชีวิตที่เร่งรีบได้ส่งผลต่อสภาพจิตใจของผู้คนอย่างหลีกเลี่ยงไม่ได้ ความเครียด ความวิตกกังวล และปัญหาทางอารมณ์ได้กลายเป็นเรื่องธรรมดาที่พบเห็นในชีวิตประจำวัน หลายคนพยายามแสวงหาวิธีคลายทุกข์ บ้างหันไปหากิจกรรมผ่อนคลาย เช่น การท่องเที่ยว การดูหนัง ฟังเพลง หรือแม้กระทั่งการใช้โซเชียลมีเดียเป็นเครื่องหลีกหนีจากความเป็นจริง แต่ทว่า ความสงบสุขที่แท้จริงนั้นอาจไม่ได้อยู่ที่การเสพหรือหนี หากแต่อยู่ที่การ “เข้าใจ” และ “ยอมรับ” ความเป็นจริงอย่างมีสติ ซึ่งสิ่งเหล่านี้สามารถพบได้ในคำสอนของพระพุทธศาสนา หรือที่เราเรียกว่า “ธรรมะ”ไม่ได้เป็นเพียงหลักธรรมที่สูงส่งสำหรับนักบวชเท่านั้น แต่เป็นแนวทางปฏิบัติที่สามารถปรับใช้ได้ในชีวิตประจำวันของทุกคน ไม่ว่าจะเป็นเด็ก วัยรุ่น ผู้ใหญ่ หรือผู้สูงอายุ ธรรมะช่วยให้เรารู้จักวางใจให้เป็น ลดความยึดติดในสิ่งที่ควบคุมไม่ได้ และฝึกสติในการใช้ชีวิตอย่างมีคุณค่าการเปิดใจรับฟังธรรมะแม้เพียงเล็กน้อยในแต่ละวัน อาจเป็นจุดเริ่มต้นของการเปลี่ยนแปลงภายในที่ยิ่งใหญ่ เพราะเมื่อใจสงบ มุมมองต่อโลกก็เปลี่ยนแปลงตามไปด้วย ดังนั้น ความสุขที่แท้จริง ความสุขที่เกิดจาก “ใจที่สบาย” ธรรมะในความเข้าใจของหลายคนอาจเป็นเพียงหลักคำสอนทางศาสนาที่มีไว้สำหรับผู้สูงอายุหรือพระภิกษุสงฆ์เท่านั้น แต่ในความเป็นจริง ธรรมะเป็นสิ่งที่สามารถเข้าถึงได้สำหรับทุกคน และสามารถนำมาปรับใช้ในชีวิตประจำวันได้อย่างลึกซึ้ง ธรรมะไม่เพียงสอนให้เราทำดี ละเว้นความชั่ว แต่ยังเป็นเครื่องมือช่วยให้เราจัดการกับความรู้สึกนึกคิดของตนเองอย่างมีสติ ช่วยให้เรามีมุมมองที่ถูกต้องต่อสิ่งที่เกิดขึ้นในชีวิต ทั้งสุขและทุกข์ ในสถานการณ์ต่าง ๆ ที่สร้างความเครียด เช่น ความล้มเหลวในชีวิต การสูญเสีย หรือแม้แต่ความผิดหวังเล็ก ๆ น้อย ๆ ธรรมะสามารถเป็นที่พึ่งทางใจที่ช่วยให้เรายอมรับและก้าวผ่านช่วงเวลาเหล่านั้นได้อย่างมีความเข้าใจ หลักธรรมอย่าง “อริยสัจ 4” ซึ่งประกอบด้วย ทุกข์ สมุทัย นิโรธ และมรรค ช่วยให้เราเห็นที่มาของความทุกข์และหนทางสู่ความดับทุกข์ได้อย่างเป็นระบบ ขณะที่ “หลักอิทธิบาท 4” ได้แก่ ฉันทะ วิริยะ จิตตะ และวิมังสา ก็ช่วยให้เราตั้งเป้าหมายชีวิตด้วยความเพียรและสติเสมอ สำหรับข้อมูลทางบรรณานุกรมของหอสมุดแห่งชาติ คือ ว. วชิรเมเธี, ธรรมะสบายใจ, พิมพ์ครั้งที่ 16, กรุงเทพมหานคร: บริษัทอมรินทร์บุ๊คเซ็นเตอร์ จำกัด, 2550. ISBN : 974-9985-29-x

STUDYING ACCORDING TO THE TRI-SIKHA PRINCIPLES TO BUILD SELF-DISCIPLINE

2025-09-26T12:22:47+07:00

Developing self-discipline is a crucial factor in human development and quality social coexistence. The Threefold Training in Buddhism, consisting of morality, concentration, and wisdom, is a systematic and comprehensive training process covering the physical, verbal, and mental aspects. This article aims to explain the relationship between the Trisikkha principles and the development of self-discipline, analyze their application at the individual, educational, and social levels, and suggest approaches for their integration in the learning process. The article suggests that the Threefold Training can be the foundation for building sustainable self-discipline in behavior, thought, and ethical decision-making.

SERVICE INNOVATION MANAGEMENT AFFECTING THE COMPETITIVE ADVANTAGE OF SMALL AND MEDIUM ENTERPRISES IN TAK PROVINCE

2025-10-17T20:33:42+07:00

The purposes of this research were: (1) to examine the level of service innovation management among small and medium-sized enterprises (SMEs) in Tak Province, (2) to investigate the level of competitive advantage among SMEs in Tak Province, and (3) to analyze the influence of service innovation management on the competitive advantage of SMEs in Tak Province. This research employed a quantitative approach. The population and sample consisted of 330 SME entrepreneurs in Tak Province, and data were collected using a questionnaire. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis, with a significance level set at 0.05.

The research findings revealed that:

1) The overall level of service innovation management among SMEs in Tak Province was at a high level (Mean = 3.65, SD = 0.844). The highest mean score was found in the dimension of new service concepts, followed by service delivery systems, supporting technology, and customer interaction.

2) The overall level of competitive advantage among SMEs in Tak Province was also at a high level (Mean = 3.67, SD = 0.869). The highest mean score was in cost advantage, followed by differentiation, customer responsiveness, and quality.

3) The analysis of the influence of service innovation management on competitive advantage showed that customer interaction, service delivery systems, and supporting technology significantly influenced competitive advantage among SMEs in Tak Province, while new service concepts had no statistically significant effect at the 0.05 level.

LOCAL DEVELOPMENT BASED ON THE PHILOSOPHY OF SUFFICIENCY ECONOMY

2025-10-29T12:04:57+07:00

This article aims to explain the approaches of local development in Thailand based on the Philosophy of Sufficiency Economy, which serves as a vital framework for achieving balance among economic, social, and environmental dimensions under the principles of moderation, reasonableness, and self-immunity, with knowledge and morality as fundamental conditions. The study presents related concepts, theories, and case studies to demonstrate the application of the Sufficiency Economy Philosophy in local development processes-such as careful planning, community participation, balanced resource management, grassroots economic promotion, and the cultivation of ethical and public-minded leaders. The findings reveal that development guided by sufficiency principles enhances community self-reliance, strengthens economic and social resilience, and promotes environmental sustainability, thereby enabling localities to adapt effectively in the globalization era. The article also proposes policy recommendations to integrate the Sufficiency Economy Philosophy into local development plans systematically, paving the way toward Thailand’s long-term sustainable development.

A STUDY ON THE IMPACT OF DIGITAL HUMAN RESOURCE MANAGEMENT ON WORKPLACE ANXIETY

2025-10-31T14:24:43+07:00

The objectives of this study are: 1) to examine the impact of digital human resource management (DHRM) on employees’ workplace anxiety, 2) to analyze the mediating role of emotional exhaustion in this relationship, 3) to explore the moderating role of work engagement in reducing the negative effects of DHRM on anxiety, and 4) to provide practical recommendations for improving digital management systems and employee well-being. This research adopts a quantitative survey design. The population consists of employees from ten enterprises in China, and the sample comprises 500 participants selected through simple random sampling. Data were collected using a structured questionnaire adapted from validated measurement scales and analyzed through descriptive statistics, difference tests, and regression analysis.

The research results show that: 1) DHRM significantly increases workplace anxiety by reducing employees’ autonomy and creating constant ability comparison; 2) emotional exhaustion partially mediates this relationship by transmitting the psychological strain caused by digital pressure; 3) work engagement negatively moderates the effect of DHRM on anxiety, helping employees reinterpret digital tools as opportunities for improvement; and 4) employees with high engagement experience less emotional strain under digital management. The study concludes that DHRM exerts both direct and indirect effects on workplace anxiety through emotional exhaustion, while work engagement acts as a psychological buffer. The recommended strategies include optimizing system transparency, enhancing digital literacy training, establishing stress monitoring mechanisms, and promoting engagement-driven management practices to balance efficiency and employee well-being.

THE INFLUENCE OF QUALITY OF WORK LIFE IMPACT ON JOB PERFORMANCE OF SECURITY STAFF AT PHITHAK SAPPHATHIT CHIANG MAI CO., LTD.

2025-10-25T08:59:06+07:00

This research paper aimed to examine the influence of quality of work life (QWL) on the job performance of security staff at Phithak Sapphathit Chiang Mai Co., Ltd. The research employed a quantitative approach using a cross-sectional survey design. The sample consisted of 40 security employees. Data were collected through a five-point rating scale questionnaire, validated for content accuracy and reliability with a Cronbach’s alpha coefficient of 0.793. Multiple regression analysis was used to test the hypotheses.

The results revealed that all eight dimensions of QWL - appropriate compensation and welfare, safe and healthy work environment, opportunities for career development, participation in decision-making, job security and recognition, workplace relationships, work-life balance, and meaning of work - had positive and statistically significant effects on job performance. The model explained 65.2% of the variance in performance (R² = 0.652, Sig. = 0.000). The findings highlight that improving employees’ quality of work life in all dimensions not only enhances motivation and job satisfaction but also strengthens organizational commitment and overall work performance. These insights provide a valuable foundation for developing sustainable human resource management policies in the security service industry.

A STUDY THE DEVELOPMENT OF STRATEGIES FOR PROPAGATING BUDDHISM OF MAHACHULALONGKORNRAJAVIDYALAYA

2025-09-27T14:44:21+07:00

This academic article aims to study the development of strategies for propagating Buddhism at Mahachulalongkornrajavidyalaya University. It was found that Buddhist disciples are an important force in propagating Buddhism in order to bring the teachings of the Buddha to the people. Mahachulalongkornrajavidyalaya University's strategy for propagating Buddhism addresses the propagation of Buddhism today. You should not use the method of preaching alone. But there should be an opportunity for listeners who have questions about the Dhamma to ask questions. and explain the facts clearly to the listeners to relieve their doubts. It is an evaluation in itself according to the progress of modern technology. Phra Dhammaduta must study and learn languages. Have the right attitude Wisdom that is proficient in Patibhana is witty in responding. Nowadays, knowledge about meditation is of great interest to Thais and foreigners. The propagation of Buddhism by Foreign’s Phra Dhammaduta in Asia, America and Europe all face similar situations, such as: climate, the laws or regulations of each country are different from Thailand. This causes the construction of temples, chapels, maintenance and repairs to be a real problem in practice. In countries that are not originally Buddhist cities, there will be practical problems. More or less according to the situation of that country, such as: Some countries prohibit alms. Other beliefs are discouraged. Carrying out any activity must have the consent of people in that community first. Climate, especially in cold countries This causes problems in adapting to the weather. It affects whether the dress can be changed or not. Problems of Phra Dhammaduta who are responsible for spreading Buddhism, such as communication skills in local languages. and not understanding the culture in that area.

THE INFLUENCE OF CONTENT MARKETING ON TRUST AND REPURCHASE BEHAVIOR OF ONLINE CONSUMERS IN TAK PROVINCE

2025-10-19T10:47:33+07:00

The objectives of this research were: (1) to examine the levels of content marketing, trust, and repurchase behavior of online consumers in Tak Province, and (2) to analyze the influence of content marketing and trust on the repurchase behavior of online consumers in Tak Province. This study employed a quantitative research approach. The population and sample consisted of 300 consumers who had previously purchased products online through social media platforms or e-commerce platforms in Tak Province. A questionnaire was used as the research instrument for data collection. The statistical methods used for data analysis included frequency, percentage, mean, standard deviation, and multiple regression analysis to examine the influence of the independent variables.

The research results revealed that:

1) The levels of content marketing, trust, and repurchase behavior of online consumers in Tak Province were found to be high. Content marketing was rated at a high level ( = 4.21, S.D. = 0.57), trust in online brands was rated at a high level ( = 4.19, S.D. = 0.61), and overall repurchase behavior was also at a high level ( = 4.08, S.D. = 0.65).

2) The analysis of the influence of content marketing and trust on repurchase behavior indicated that content marketing had a positive and statistically significant influence on consumer trust (β = 0.33, Sig. = 0.000). Content marketing also had a positive influence on repurchase behavior (β = 0.34, Sig. = 0.000). Trust had the highest positive influence on repurchase behavior (β = 0.49, Sig. = 0.000). The regression model could explain 68.2% of the variance in repurchase behavior (R² = 0.682).

A A STUDY ON THE IMPACT OF THE COLLABORATIVE TEACHING MODEL OF THE “TRANSLATION PRACTICE” COURSE AT GUANGXI UNIVERSITY OF FOREIGN LANGUAGES ON TRANSLATION

2025-11-03T13:16:11+07:00

The objectives of this study are: 1) to explore the impact of the collaborative teaching model on students’ translation abilities in the Translation Practice course; 2) to analyze the effects of the model on the sub-dimensions of language proficiency, translation competence, and translation literacy; 3) to examine the relationships among cooperative learning atmosphere, task design, teacher guidance and feedback, and translation ability; and 4) to propose effective strategies for improving translation instruction through collaborative learning. This research adopts a quasi-experimental design with a comparative control method. The population consists of English majors from Guangxi University for Foreign Languages, and the sample comprises 140 students from the 2022 cohort, divided equally into an experimental group (collaborative teaching model) and a control group (traditional teaching model). Data were collected using standardized translation tests and a self-designed questionnaire, and analyzed through SPSS 26.0 using descriptive statistics, independent-samples t-tests, correlation, and regression analysis.

The research results show that: 1) the experimental group significantly outperformed the control group in translation ability (M = 83.90 vs. 74.47, t = 22.06, p < .001); 2) the collaborative teaching model positively influenced all sub-dimensions of translation ability, with the greatest improvement in translation literacy (M = 3.55); 3) strong positive correlations were found among the cooperative learning atmosphere, task design, teacher feedback, and translation ability (r > .80, p < .01); and 4) regression analysis confirmed that the collaborative teaching model significantly predicted translation performance (β = .961, R² = .922, p < .001). The study concludes that the collaborative teaching model substantially enhances students’ translation performance by fostering peer interaction, effective task engagement, and reflective teacher feedback. Recommended strategies include strengthening task authenticity, refining feedback mechanisms, and cultivating supportive cooperative learning environments to improve translation pedagogy in higher education.

STRATEGIC FACTORS INFLUENCING THE SURVIVAL OF FLIGHT SCHOOLS IN THAILAND RESEARCHER

2025-10-03T10:50:46+07:00

This study aimed to: 1) examine the current situation, problems, and challenges of aviation schools in Thailand; 2) identify and measure the strategic factors influencing the survival of aviation schools; 3) develop a strategic model to enhance the survival and sustainability of aviation schools; and 4) propose appropriate policy and practical guidelines for administrators and government agencies. A mixed-methods approach was employed. Qualitative data were collected through in-depth interviews with 15 experts in aviation and administrators of aviation schools, while quantitative data were collected from 300 respondents, including flight instructors, student pilots, and administrative staff at aviation schools. Descriptive statistics mean, standard deviation (S.D.), and percentage were used to analyze the descriptive data. Inferential analysis was performed using multiple regression analysis to test the influence of strategic variables on the survival of aviation schools.

The research findings revealed that:

According to Objective 1, aviation schools in Thailand face high operational costs, a shortage of internationally licensed flight instructors, strict safety standards, foreign competition, and challenges from digital technologies and changes in the aviation labor market.

For Objective 2, the strategic factors that significantly influence survival (p < 0.05) include strategic management, technology and innovation, industry collaboration, and quality of education. These factors together explain 76.5% of the variance in school survival.

Regarding Objective 3, the developed strategic model comprises five key dimensions: strategic management, human resource development, learning innovation and technology, international collaboration, and economic and environmental sustainability. The model demonstrated a good fit with empirical data (χ²/df = 1.86, GFI = 0.93, AGFI = 0.90, RMSEA = 0.042).

For Objective 4, the proposed policy guidelines include establishing a National Aviation School Development Center, promoting public–private investment, developing modern aviation curricula, and providing tax incentives to enhance international competitiveness.

ROLE OF KETSURIYONG BRAHMIN: EXPRESSION OF FEMALE IDENTITY THROUGH A BRAHMIN CHARACTER

2025-07-02T19:21:43+07:00

This research article aimed 1) to study the role of Brahmin Ketsuriyong in the performance of the Suwannahong folk drama (Lakhon Nok), and 2) to analyze the dance gestures and performance methods of the Brahmin Ketsuriyong character in the episode “Chom Tum” This qualitative research collected data through document analysis, in-depth interviews with two experts, and both participant and non-participant observation. Purposive sampling was applied, and the data were analyzed using descriptive content analysis. The findings corresponding to the first objective revealed that the role of Brahmin Ketsuriyong comprised three significant aspects: the role of a woman disguising herself as a male Brahmin for safety, the role demonstrating concealed emotions and feminine mannerisms hidden from others, and the role distinctly expressing femininity when being courted. These aspects reflect the emotional complexity and layered identity embedded within the character.

The research results revealed that:

The Brahmin role of Lady Kesuriyong exhibits three key characteristics: the role of a woman disguised as a male Brahmin; the role that conveys the suppression of feminine emotions within; and the role that distinctly expresses femininity in certain situations, particularly when courted by Prince Suwanhong.
The dance movements and acting techniques are complex, drawing upon the phasa tha (gesture language) of the tua phra (male character), such as standing, calling, and walking postures, as well as natayasap (classical dance terminology) including footwork and arm positioning to express the dignity and elegance appropriate to the Brahmin role. Simultaneously, tua nang (female character) gestures, such as those of shyness and gentle resistance, are integrated to reflect the latent feminine emotions within. The study indicates that the combination of tua phra and tua nang movement vocabularies within a single character serves as an essential technique that deepens the portrayal and effectively conveys a diverse range of emotions in accordance with the aesthetics of traditional Thai dance-drama.

DEVELOPMENT OF A SOCIAL STUDIES TEACHING SYSTEM BASED ON THE PRINCIPLES OF 4 IDDHIPADA WAT BUAKHWAN SCHOOL (MEE THAP RAT BAMRUNG) NONTHABURI PRIMARY EDUCATIONAL SERVICE AREA OFFICE 1

2025-10-16T11:03:12+07:00

This research article aims to 1) study the teaching of social studies according to the principles of the Four Bases of Influence, 2) develop a social studies teaching system according to the principles of the Four Bases of Influence, and 3) experiment with the use of a social studies teaching system according to the principles of the Four Bases of Influence. and 4) Evaluate and certify the social studies teaching system according to the four principles of Iddhipada, Wat Buakwan School (Meetap Rat Bamrung), Nonthaburi Primary Educational Service Area Office 1, the research format is research and development. The sample consisted of 35 teachers from Wat Buakwan School. The method of selection was purposive. There were two types of research tools: 1) questionnaires and 2) interviews. Quantitative research analyzes data using statistics of frequency (Frequency), percentage (Percentage), mean (µ) and standard deviation. Qualitative research uses content analysis and writes a descriptive report.

The research results found that 1) The teaching of social studies at Wat Buakwan School (Meetap Rat Bamrung), Nonthaburi Primary Educational Service Area Office 1 found that Teachers intend to teach students to have a passion for learning and to be diligent, focused, and use their intellect to consider the subject being studied in order to gain understanding and apply the principles of the Four Bases of Power. 2) The teaching and learning format is in accordance with the Ministry's regulations that place learners at the center of learning. Teachers are evaluated for their learning management and use the evaluation results for self-development. 3) The results of the experiment using the social studies teaching system according to the Four Bases of Power found that the learning curriculum has content appropriate for the age. The learning process promotes learning experiences. In terms of learning activities, students can apply their experiences to their lives effectively. In terms of learning media, they can use newspapers and magazines, and in terms of measurement and evaluation. and 4. Satisfaction with the atmosphere, learning activities, and benefits received were all at a high level.

THE DETERMINANTS OF MARKETING SUCCESS FOR FITNESS CENTERS IN THE BANGKOK METROPOLITAN REGION

2025-10-03T21:45:40+07:00

The objectives of this research were: 1) to examine the influence of marketing strategies of fitness businesses on success factors, 2) to investigate the influence of service quality and organizational development on success factors, and 3) to explore the influence of customer experience on the success factors of fitness businesses. This study employed a mixed-methods approach, combining quantitative and qualitative research. For the quantitative research, data were collected from 464 customers of large fitness centers across four organizations with a total of 67 branches. Data analysis was conducted using correlation analysis and multiple linear regression analysis. For the qualitative research, in-depth interviews were conducted with six key informants, and the data were analyzed using content analysis to synthesize key themes.

The results revealed that:

1) Marketing strategies had a significant positive influence on the success factors of fitness businesses, particularly in product strategy, promotional activities, and brand image creation, which enhanced customer awareness and trust.

2) Service quality and organizational development significantly influenced success factors, especially employee competence and attentiveness, modernity of equipment, and service standards that met customer needs, leading to satisfaction and loyalty.

3) Customer experience had a direct impact on the success of fitness businesses. Customers with positive experiences in terms of quality, atmosphere, and service tended to revisit and recommend the service to others.

PUBLIC POLICY IMPLEMENTATION OF THE GOVERNMENT POLICY ON COMPULSORY MOTOR INSURANCE BASED ON THE SEVEN PRINCIPLES OF SAPPURISADHAMMA IN SI RACHA DISTRICT, CHONBURI PROVINCE

2025-08-12T20:37:27+07:00

This research article aims to 1) study the implementation of the government policy on compulsory car insurance according to the 7 principles of good conduct in Sriracha District, Chonburi Province 2) To compare the implementation of the government policy on compulsory car insurance according to the 7 principles of Supapurisadhamma in Sriracha District, Chonburi Province. 3) To provide recommendations on the implementation of government policy on compulsory car insurance according to the 7 principles of good conduct in Sriracha District, Chonburi Province. This is a mixed-method research by distributing questionnaires to a sample group of 399 people. Data were analyzed by frequency distribution, percentage, mean, standard deviation. Hypotheses were tested using t-tests and F-tests. Interviews were conducted with five key informants. Data were analyzed, categorized, and summarized in descriptive.

The results of the research found that 1) People have opinions on the implementation of the government policy on compulsory car insurance according to the 7 principles of good conduct in Sriracha District, Chonburi Province, including all 7 aspects. It is at a high level when considering each aspect by arranging the average from highest to lowest. It was found that the aspect with the highest average is the aspect of self-gratitude and self-awareness, respectively. 2. The results of the comparison found that people with different levels of education, occupations, and incomes had opinions on the implementation of the government policy on compulsory car insurance according to the 7 principles of Supapurisadhamma in Sriracha District, Chonburi Province, overall, there was no difference. 3. Recommendations on the implementation of the government policy on compulsory car insurance according to the 7 principles of Supapurisadhamma in Sriracha District, Chonburi Province. In each aspect as follows: Testing the research hypothesis, people of different genders, opinions on the implementation of the government policy on compulsory car insurance according to the 7 principles of Supurisadhamma in Sri Racha District, Chonburi Province, overall, there is no difference in all 7 aspects. It is important to know that if you are injured, you don't have to worry about basic medical expenses, or that you can still receive compensation in the event of death.

SHARING ECONOMY AND LEGAL GAPS IN THAILAND: LABOUR PROTECTION IN DIGITAL PLATFORM SYSTEMS

2025-08-31T13:19:04+07:00

This academic article aims to analyze the legal gaps in Thailand regarding Labour protection in the sharing economy, particularly in digital platforms, which have become an essential part of Thailand's rapidly growing digital economy. The use of platform-based systems has resulted in more flexible work arrangements; however, workers operating through platforms are not protected under traditional Labour laws. This article examines these legal gaps and finds that Thai laws cannot fully protect Labour in the platform economy, as the legal status of workers in platforms is not clearly defined. As a result, these workers do not receive the benefits stipulated in traditional Labour laws, such as social security and fair compensation. The study proposes five policy recommendations to develop laws that can sustainably and equitably protect workers in the new economy: improving laws to include platform workers, defining a clear legal status, granting equal welfare rights as regular workers (e.g., health insurance and protection from exploitation by platforms), establishing appropriate Labour standards for platform workers, and promoting Labour unionization to enhance workers' bargaining power.

THE FOUR BASES OF POWER: THE PROCESS OF DEVELOPING A GOOD QUALITY OF LIFE IN SOCIETY

2025-09-26T12:25:28+07:00

This article aims to present a conceptual framework and guidelines for applying the Four Bases of Iddhipā, consisting of Chanda (pleasantness), Viriya (effort), Chitta (intention), Vimangsa (contemplation) in developing a good quality of life at both the individual and societal levels. The study focuses on analyzing the role of the Four Bases of Power in promoting morality, consciousness, responsibility towards the community and building cooperation in the community. The analysis results show that applying the Four Bases of Power helps individuals develop themselves in all dimensions, including physical, mental, social, and moral aspects, as well as promoting community and society to be strong, united, and sustainable. This article presents an academic conceptual framework that can be used as a guideline for creating projects or activities that promote ethical and sustainable quality of life development.

THE USING BEHAVIOR OF FINANCIAL TRANSACTIONS SERVICE ON MOBILE PHONE BY GENERATION Y CONSUMERS IN NONTHABURI PROVINCE

2025-11-02T17:06:20+07:00

The objectives of this research were 1) to study the behavior of Generation Y consumers in using mobile financial transaction services and 2) to examine the relationship between personal information and the behavior of Generation Y consumers in using mobile financial transaction services in Nonthaburi Province. This quantitative research employed a questionnaire to collect data from 400 respondents. The statistical methods used included frequency, percentage, mean, standard deviation, and chi-square analysis.

The findings revealed that:

1) Most respondents used services provided by Kasikornbank, with a service duration of approximately 1–2 years, and mainly used money transfer services between accounts.

2) The majority used mobile banking daily, with a transaction amount between 1,000–5,000 baht per time, and preferred payments deducted directly from cash or bank accounts.

3) The service time was irregular, most transactions took less than five minutes, and users had no fixed location for conducting transactions.

4) The main reasons for using mobile banking were convenience, speed, cost savings, and the modern, user-friendly application interface.

5) The primary influence on users’ decisions came from advertising media, with most users receiving information via the internet. Users showed a continuous increase in service usage and tended to recommend the services to others.

FACTORS IMPACTING PRIVATE UNIVERSITY TEACHER RETENTION ON HIGHER EDUCATION OF SHANDONG YINGCAI UNIVERSITY

2025-09-29T12:47:25+07:00

This study investigates key factors influencing teacher retention at Shandong Yingcai University, a private Chinese higher education institution. It examines the impact of six factors-Person-Organization Fit (POF), Supportive Work Environment (SWE), Job Satisfaction (JS), Job Embeddedness (JE), Job Security (JSE), and Work Condition(WC)-on Teacher Retention(TR).Multiple linear regression analysis of data from 228 full-time teachers revealed that all six variables significantly positively influence retention, with the model explaining 77.9% of the variance (R² = 0.779). Job Security (β = 0.433) and Supportive Work Environment (β = 0.41) had the strongest effects, followed by Job Satisfaction, Job Embeddedness, Work Condition, and Person-Organization Fit. A 14-week strategic intervention-including group mentoring, counseling, improved communication, professional development, and enhanced working conditions-was implemented. Post-intervention data showed significant improvements in all variables and retention. Paired sample t-tests confirmed statistically significant differences (p < .01) between pre- and post-test scores. The study concludes that a holistic strategy addressing organizational, psychological, and environmental factors is essential for improving teacher retention in private universities, offering valuable insights for administrators and policymakers.

THE INFLUENCE OF SERVICE MARKETING MIX ON CONSUMERS’ INTENTION TO INSTALL SOLAR ROOFTOPS IN MUEANG DISTRICT, CHIANG MAI PROVINCE

2025-10-25T09:01:24+07:00

This research paper aimed to examine the influence of service marketing mix factors on consumers’ intention to install solar rooftops in Mueang District, Chiang Mai Province. A quantitative research approach was employed, and data were collected through questionnaires from 384 consumers who were interested in and likely to install solar rooftops in the study area. The data were analysed using multiple regression analysis to test the research hypotheses.

The results revealed that three dimensions of the service marketing mix significantly influenced consumers’ intention to install solar rooftops at the 0.05 significance level: distribution channels (β = 0.430), physical environment (β = 0.328), and product (β = 0.131). The model’s coefficient of determination (R²) was 0.414, indicating that 41.4% of the variance in consumers’ installation intention could be explained by these marketing mix factors.

COPING WITH TEST ANXIETY: A PHENOMENOLOGICAL EXPLORATION OF THAI UNIVERSITY STUDENTS' EXPERIENCES WITH THE HSK EXAM FROM A SOCIOCULTURAL PERSPECTIVE

2025-09-29T12:49:57+07:00

Under the background of globalization, HSK is becoming more and more important in Thailand. HSK has become the key to study abroad and employment, but it also brings test anxiety challenges. This study uses the phenomenological method to explore the anxiety experience of Thai university students in HSK examination from the perspective of social and cultural theory. In the form of in-depth interviews, 16 university students from 10 different universities were interviewed. The results show that their anxiety is diverse and closely related to social and cultural background. Based on this, the study puts forward targeted suggestions to provide support and strategies for Thai students’ HSK preparation.

RESEARCH ON THE INFLUENCE OF TEACHER SATISFACTION IN THE DIGITAL TRANSFORMATION OF SHANDONG HUAYU UNIVERSITY OF TECHNOLOGY, CHINA

2025-10-15T14:46:38+07:00

This research article aims to:collect data from 532 full-time teachers at Shandong Huayu Institute of Technology, a private higher education institution in China, to examine the key factors influencing teachers’ job satisfaction (TJS);explore the impact of six specific factors-Management Style (MS), Regulation of Emotion in the Self (RES), Result Feedback and Motivation (RFM), Work Environment (WE), Self-emotional Appraisal (SEA), and Respect (R)-on teachers’ job satisfaction;verify the effectiveness of a 14-week strategic intervention in improving the identified influencing factors and teachers’ job satisfaction.The data were analyzed by:Multiple linear regression analysis, which was used to examine the relationship between the six influencing factors (MS, RES, RFM, WE, SEA, R) and teachers’ job satisfaction (TJS), and to determine the explanatory power of the model and the strength of the impact of each factor; Paired sample t-tests, which were used to compare the pre-intervention and post-intervention scores of all variables (the six influencing factors and TJS) to verify whether there were statistically significant differences after the intervention.The results of the research were:1.Multiple linear regression analysis showed that all six variables (MS, RES, RFM, WE, SEA, R) had a significant positive influence on teachers’ job satisfaction (TJS), and the regression model explained 57.2% of the variance in TJS (R²=0.572). Among the six factors, Regulation of Emotion in the Self (RES) had the strongest impact (β=0.467), followed by Self-emotional Appraisal (SEA) (β=0.359), and then Respect (R), Management Style (MS), Work Environment (WE), and Result Feedback and Motivation (RFM) in sequence.2.After the implementation of the 14-week strategic intervention (which included group guidance, consultation, improved communication, policy optimization, and improved working conditions), post-intervention data revealed significant improvements in all variables, including the six influencing factors (MS, RES, RFM, WE, SEA, R) and teachers’ job satisfaction (TJS).3.Paired sample t-tests confirmed that there were statistically significant differences (p < .01) between the pre-test and post-test scores of all variables, further verifying the effectiveness of the intervention in enhancing the relevant factors and teachers’ job satisfaction.

THE APPLICATION OF THE PRINCIPLES OF SANGAHAVATTHU DHAMMA IN COMMUNITY DEVELOPMENT BY THE PEOPLE IN KHAO PHANOM SUBDISTRICT MUNICIPALITY, KHAO PHANOM DISTRICT, KRABI PROVINCE

2025-10-20T10:14:49+07:00

This study aimed to 1) examine the level of application of Sangahavatthu Dhamma in community development among residents of Khao Phanom Subdistrict Municipality, Krabi Province, and 2) propose guidelines for promoting the practical application of these principles in the area. A quantitative research approach was employed using a questionnaire as the main research instrument. The sample consisted of 364 residents living within the eight villages of Khao Phanom Subdistrict Municipality, selected through stratified random sampling. Data were analyzed using descriptive statistics including frequency, percentage, mean, and standard deviation.

The findings revealed that:

1)Overall, the community members demonstrated a high level of application of the Sangahavatthu Dhamma principles, especially in the aspects of Piyavaca (pleasant speech) and Samanattata (equality). Although Dana (generosity) scored the lowest, it was still at a high level.

2) Personal factors such as age, occupation, educational level, average monthly income, and length of residency in the community significantly influenced the application of the principles—particularly in the dimensions of Atthachariya (helpful conduct) and Piyavaca.

3) Suggested approaches to promote the application of Sangahavatthu Dhamma include encouraging volunteerism, integrating Dhamma principles into local activities, enhancing the role of community leaders, and organizing forums for sharing everyday Buddhist practices.

LOGISTICS FACTORS INFLUENCING THE SELECTION OF DISTRIBUTION CHANNELS FOR STAMPED CONCRETE CONSTRUCTION MATERIALS

2025-10-15T14:58:24+07:00

This study aimed to 1) examine the logistics factors influencing the selection of distribution channels for stamped concrete construction materials among retailers in Samut Sakhon Province, and 2) analyze the relative importance of these logistics factors affecting retailers’ decision-making. The sample consisted of 400 retail businesses, and data were collected using a structured questionnaire that was validated for content validity and had a reliability coefficient (Cronbach’s Alpha) of 0.921. Descriptive statistics (mean and standard deviation) and multiple regression analysis were employed to analyze the data.

Findings from Objective 1 revealed that the regression model was statistically significant and appropriate (F = 1117.373, Sig. = 0.000), explaining 78.6% of the variance in distribution channel selection (R² = 0.786). Three logistics factors were found to have significant positive influences: transportation efficiency (β = 0.412, p < 0.01), logistics technology utilization (β = 0.287, p < 0.01), and logistics cost (β = 0.224, p < 0.01). In contrast, customer responsiveness (β = 0.073, p > 0.05) and service provider reliability (β = 0.058, p > 0.05) were not statistically significant predictors. Findings from Objective 2 indicated that retailers with different business characteristics, such as business size and years of operation, demonstrated statistically significant differences in their perceptions of the importance of logistics factors (p < 0.05). This suggests that business characteristics strongly shape how logistics management is prioritized in distribution channel decisions.

In conclusion, the results highlight that transportation efficiency, technology application, and cost management are the most critical determinants in selecting distribution channels for stamped concrete construction materials. Other factors, although relevant, did not significantly differentiate decision-making in statistical terms. These findings underscore the need for strategic logistics management focusing on operational efficiency, digital innovation, and cost control to enhance competitiveness in the construction materials market.

NEEDS ASSESSMENT AND GUIDELINES FOR DEVELOPING THE ENTRY INTO ACADEMIC POSITIONS OF FACULTY AT THE UNIVERSITY OF PHAYAO

2025-10-16T21:53:29+07:00

This research aimed to: 1 examine the perception and understanding of the criteria and procedures for academic appointment among faculty members at the University of Phayao. 2 Investigate the current, expected, and required conditions for entry into academic positions among faculty members at the University of Phayao. 3) Explore guidelines for developing faculty entry into academic positions. The research was conducted in two parts. Part 1 employed a questionnaire survey. The sample consisted of 298 faculty members selected through stratified random sampling. The statistical methods used for data analysis included frequency, percentage, mean (), standard deviation (S.D.), and PNI_modified analysis. Part 2 involved in-depth interviews with six university administrators, selected through purposive sampling. The qualitative data were analyzed using content analysis.

The study revealed that: 1) faculty members at the University of Phayao demonstrated a high level of awareness and understanding regarding the criteria and procedures for appointment to academic positions. 2) The current conditions related to faculty entry into academic positions were rated at a high level, while the expected conditions were rated at the highest level. The most critical area of needs, as indicated by the PNI_modified index (0.35), was the academic working environment. 3) The guidelines for developing faculty entry into academic positions include strengthening internal motivation mechanisms and establishing systematic measures that encourage recognition of the true value of academic positions. These efforts should be accompanied by clearer and more flexible criteria and processes, as well as increased funding support for research dissemination and international networking. In addition, establishing a formal and continuous mentoring system, promoting the sharing of good practices, and providing incentive awards for units that achieve their goals are recommended.

BUDDHIST ECONOMICS: STUDENT AND PEOPLE EDITION

2025-10-29T12:07:55+07:00

หนังสือเล่มนี้มีวัตถุประสงค์ชัดเจนในการอธิบายแนวคิด “พุทธเศรษฐศาสตร์” ให้เข้าใจง่ายและสามารถนำไปประยุกต์ใช้ได้ในชีวิตประจำวัน โดยยึดหลักเมตตา ความพอเพียง และปัญญาเป็นศูนย์กลางของระบบเศรษฐกิจ จุดมุ่งหมายของผู้เขียนคือการเปลี่ยนกระบวนทัศน์จาก “ทุนนิยม” มาสู่ “ปัญญานิยม” ที่คำนึงถึงความยั่งยืนของสังคมและสิ่งแวดล้อม ถือเป็นการผสานปรัชญาพุทธกับเศรษฐศาสตร์อย่างมีระบบ เหมาะสำหรับนิสิต นักศึกษา และประชาชนทั่วไปที่ต้องการเข้าใจเศรษฐศาสตร์ในมิติของจริยธรรมและจิตวิญญาณ อย่างไรก็ตาม บทนำของการวิจารณ์มีความครอบคลุมและให้บริบททางประวัติ ความสำคัญ และเจตนารมณ์ของหนังสือได้อย่างชัดเจน แต่สามารถเพิ่มเติม “ปัญหาวิจัยหรือช่องว่างองค์ความรู้” ที่หนังสือต้องการตอบ เพื่อเพิ่มมิติทางวิชาการให้ลึกซึ้งยิ่งขึ้น ทั้งนี้ หนังสือ “พุทธเศรษฐศาสตร์ ฉบับนิสิต นักศึกษา และประชาชน” โดย ศาสตราจารย์ ดร. อภิชัย พันธเสน และคณะ ได้จัดทำขึ้นเพื่อใช้เป็นตำราเรียนประกอบการศึกษารายวิชา พุทธเศรษฐศาสตร์ ซึ่งเป็นวิชาเลือกของนิสิตระดับปริญญาตรี ชั้นปีที่ 2 ถึง 4 คณะบริหารศาสตร์ มหาวิทยาลัยอุบลราชธานี ภายใต้การนำของ ศาสตราจารย์ ดร. อภิชัย พันธเสน คณบดีคณะบริหารศาสตร์ ผู้มีแนวคิดในการปรับเปลี่ยนแนวทางการเรียนการสอนด้านเศรษฐศาสตร์จากกระแสหลักตะวันตก มาสู่แนวคิดแบบพุทธ โดยให้ความสำคัญกับคุณค่าทางจิตใจ ความรับผิดชอบต่อสังคม และความยั่งยืน มากกว่าการแสวงหากำไรสูงสุดเพียงอย่างเดียว แนวทางพุทธเศรษฐศาสตร์ดังกล่าวจึงตอบโจทย์โลกปัจจุบันและอนาคต ด้วยการเน้นการดำรงชีวิตอย่างสมดุล ไม่เบียดเบียนตนเองและผู้อื่น อยู่ร่วมอย่างเกื้อกูลกับธรรมชาติและสิ่งแวดล้อม อันนำไปสู่การพัฒนาอย่างยั่งยืนทั้งในระดับบุคคล สังคม และประเทศชาติ ดังนั้น หนังสือที่นำมาวิจารณ์ในครั้งนี้ ซึ่งเขียนโดย ศาสตราจารย์ ดร. อภิชัย พันธเสน และคณะ นับว่ามีคุณูปการต่อวงวิชาการด้านเศรษฐศาสตร์เชิงพุทธ และบทวิจารณ์ฉบับนี้ย่อมอำนวยประโยชน์เชิงวิชาการแก่นิสิต นักศึกษา และประชาชนผู้สนใจในแนวทางเศรษฐศาสตร์ที่เกื้อกูลต่อจิตใจและสังคม สืบไป

สำหรับหนังสือเล่มนี้ พิมพ์ครั้งแรก รูปเล่มหนังสือมีขนาด 155X200X10 มม.
น้ำหนัก 300 กรัม ชนิดกระดาษเป็นกระดาษถนอมสายตา จัดพิมพ์โดย บริษัท สำนักพิมพ์ดอกหญ้าวิชาการ จำกัด ปีที่พิมพ์จำหน่าย พ.ศ. 2549 ไม่ระบุจำนวนที่จัดพิมพ์ เนื้อหาสาระของหนังสือเล่มนี้มีจำนวนทั้งหมด 9 บท จำนวน 158 หน้า มีลักษณะรูปเล่ม ใช้โทนปกสีเขียวเข้ม ทำให้รูปเล่มดูเด่น ตรงบริเวณหน้าปกจะมีรูปวงล้อธรรมจักร รูปวิวต้นไม้มีนกเกาะอยู่ และข้อความชื่อหนังสือเขียนเป็นอักษรตัวหนังสือสีเหลืองเขียนว่า “พุทธเศรษฐศาสตร์ ฉบับนิสิต นักศึกษา และประชาชน” และด้านล่างของปกหน้า จะมีข้อความตัวหนังสือสีขาวว่า เป้าหมายสูงสุด คือ การปรับเปลี่ยนกระบวนทัศน์ของประเทศจาก “ทุนนิยม” มาเป็น “พุทธเศรษฐศาสตร์” ซึ่งมีรูปธรรม คือ “เศรษฐกิจพอเพียง” และด้านล่างสุดเขียนชื่อผู้เขียนเป็นตัวหนังสือสีเหลืองว่า ศาสตราจารย์ ดร. อภิชัย พันธเสน และคณะ ส่วนปกด้านหลัง จะเป็นโทนสีเขียวหัวเป็ด มีรูปวิวธรรมชาติ และมีข้อความเป็นตัวหนังสือสีขาวเขียนว่า .....ถ้าหากเข้าใจปัญญาของมนุษย์มีความสำคัญมากกว่าทุน ความคิดที่จะพึ่งปัญญาในฐานะที่เป็นปัจจัยการผลิตหลักจะมีมากขึ้น ถ้าหากสังคมระดับประเทศหรือสังคมโลกทั้งหมดเน้นปัญญาเป็นปัจจัยการผลิตหลัก ระบบเศรษฐกิจหลักของประเทศหรือสังคมโลกก็จะเปลี่ยนเป็นระบบเศรษฐกิจใหม่ ที่อาจจะเรียกว่าระบบ “ปัญญานิยม” แทนระบบ “ทุนนิยม” ที่กำลังสร้างความเสียหายให้สังคมมนุษย์ในปัจจุบัน.... สำหรับข้อมูลทางบรรณานุกรมของหอสมุดแห่งชาติ คือ อภิชัย พันธเสน และคณะ, พุทธเศรษฐศาสตร์ ฉบับนิสิต นักศึกษา และประชาชน, กรุงเทพมหานคร: บริษัท สำนักพิมพ์ดอกหญ้าวิชาการ จำกัด, 2549. ISBN : 974-9402-67-7

SMART EDUCATION IN THE DIGITAL AGE: ITS IMPACT ON STUDENT ENGAGEMENT AND ACADEMIC PERFORMANCE

2025-03-30T21:16:49+07:00

As digital transformation reshapes the education sector, Smart Education has emerged as a key approach to enhancing student engagement and academic performance through artificial intelligence (AI), big data analytics, the Internet of Things (IoT), and cloud computing. This study explores educators' perceptions of Smart Education, exploring its effectiveness, challenges, and implications in modern learning environments. Using a qualitative research approach, in-depth interviews were conducted with ten educators who have experience implementing Smart Education technologies. Content analysis was performed.

The findings reveal that interactive digital tools and AI-driven learning platforms significantly enhance student motivation, participation, and knowledge retention. However, challenges such as technological disparities, faculty resistance, and ethical concerns related to AI-generated assessments and data privacy remain key barriers to successful implementation. The findings contribute to ongoing discussions on digital learning innovations and offer practical recommendations for educators, policymakers, and technology developers to optimize Smart Education in diverse academic settings.

PROBLEMS IN THE INTERPRETATION OF ‘PROPERTY’ UNDER SECTION 137 OF THE CIVIL AND COMMERCIAL CODE IN THE DIGITAL

2025-10-17T20:46:44+07:00

This research article aims to: 1) study the legal principles and judicial precedents related to the interpretation of the term “property” under Section 137 of the Thai Civil and Commercial Code; 2) analyze the problems and limitations of interpreting “property” in the digital era, particularly regarding intangible assets such as digital data, digital assets, and digital tokens; and 3) propose guidelines and policy recommendations for revising or expanding the definition of “property” to encompass digital assets, thereby enabling civil and commercial law to appropriately respond to technological and economic changes.

This study employs a qualitative research methodology, utilizing documentary research through the analysis of legal provisions, Supreme Court judgments, textbooks, and relevant academic articles. Additionally, in-depth interviews were conducted with ten legal experts. The collected data were analyzed through content analysis to synthesize factual and policy-oriented findings.

The research findings reveal that: 1) the current interpretation of “property” under Section 137 remains confined to a traditional concept emphasizing tangible and physically perceptible objects, rendering intangible assets such as digital data or digital tokens not clearly recognized as “property”; 2) the absence of comprehensive legal provisions and judicial precedents governing digital assets has created legal gaps and uncertainty in protecting the rights of digital asset owners; and 3) it is recommended that interpretative approaches be adjusted and that a specific law or an amendment to Section 137 be enacted to broaden the definition of “property” to include digital assets, aligning legal principles with technological advancement, economic development, and justice in the digital age.

THE EFFECTIVENESS OF SAFETY TRAINING PROGRAMS ON EMPLOYEES’ WORK BEHAVIOR

2025-10-31T15:58:52+07:00

This study aimed to (1) analyze the effectiveness of safety training programs on employees’ safety behavior, and (2) examine the relationship between personal variables, including gender, age, and work experience, and employees’ safety behavior. This research employed a quantitative approach, using a questionnaire as the primary data collection tool. The sample consisted of 130 industrial factory employees in Samut Sakhon Province, selected through purposive sampling. The questionnaire demonstrated a reliability coefficient of 0.89. Data were analyzed using descriptive statistics, including mean, percentage, and standard deviation, and inferential statistics, including t-test, ANOVA, and Pearson’s correlation coefficient.

The findings revealed that:

1) Regarding the first objective, the effectiveness of the safety training program was high (overall mean = 4.16, S.D. = 0.48). Employees improved their safety behavior across all dimensions, including compliance with regulations, proper use of personal protective equipment, observation and reporting of unsafe incidents, and providing safety advice to colleagues.

2) Regarding the second objective, gender and work experience were positively and significantly related to employees’ safety behavior, with female employees and those with greater experience tending to perform tasks more safely. In contrast, age and educational level did not show statistically significant differences.

The study indicates that implementing safety training programs plays a crucial role in enhancing employees’ safety behavior and should be conducted continuously to promote a culture of safety within organizations.

THE FOUR NOBLE TRUTHS AND THE CREATION OF A FRAMEWORK FOR WISE DECISION-MAKING IN ORGANIZATIONAL MANAGEMENT IN THE AI ERA

2025-10-29T11:55:10+07:00

This article presents the Ariya-Wise Decision Framework, an integrated approach for supporting sustainable decision-making in organizations in the era of artificial intelligence (AI). While AI can enhance efficiency and accuracy in processing various types of data, it is equally important to combine it with ethical wisdom to ensure that management and decisions are careful, ethical, and socially responsible. This framework is based on the Four Noble Truths for systematic problem-solving: analyzing problems (Dukkha), identifying root causes (Samudaya), setting virtue-based goals (Nirodha), and planning and implementing actions continuously (Magga). Critical thinking is used as the main tool to analyze and filter information, reduce bias, and ensure accuracy in the development and use of AI systems. Applying this framework helps organizations manage challenges in the AI era with awareness, from clearly defining goals and building reliable data to developing and evaluating AI systems in terms of both performance and ethics. By combining data-driven intelligence (AI) and ethical wisdom (Four Noble Truths), organizations can make well-rounded, rational, and responsible strategic decisions and achieve sustainable growth in a rapidly changing environment.

ROLE OF THE UPAKARA HORSE IN KHON PERFORMANCE

2025-10-03T11:00:20+07:00

This research aims to study the roles and dance movements of the character Uphakarn horse in the Khon performance of Ramakien: The Release of Maa Uppakarn. A qualitative research methodology was employed, involving documentary study, performance observation, and in-depth interviews with experts in Thai classical dance. Analyze in a descriptive manner

The findings reveal that:

Uphakarn horse plays a significant role as the royal steed of Phra Ram, symbolizing power, loyalty, and sanctity. The performer conveys these attributes through refined and vigorous dance gestures, reflecting the traditional belief in the king’s divine authority and virtue within Thai performing arts.
The dance movements of Uphakarn horse integrate standard Natyasap (classical dance vocabulary) with natural equine gestures such as walking, jumping, and stamping, expressing strength and grace in harmony with the rhythm and emotional tone of the Khon performance.

Analyzed through the Body Language Theory and Role Theory, the study explains that the performer uses bodily movement as a symbolic language to communicate the emotions, personality, and social status of the character within the Ramakien narrative. The findings contribute new knowledge that animal characters in Khon are not merely narrative elements but serve as significant carriers of artistic and cultural meaning. Moreover, this study provides a foundation for comparative research on other animal roles and for the application of these insights in Thai dance education.

THE DEVELOPMENT MODEL FOR AN INFORMATION SYSTEM TO MANAGE ACADEMIC AFFAIRS AT BAN PHUE VOCATIONAL COLLEGE

2025-09-30T11:24:19+07:00

The purpose of this research on the development model of an information system for academic administration at Ban Phue Vocational College is to: 1) study the current situation, problems, and needs in academic administration at Ban Phue Vocational College; 2) analyze and develop an information system for academic administration at Ban Phue Vocational College; and 3) design and develop the aforementioned information system for academic administration at Ban Phue Vocational College. This research utilizes the Research and evelopment methodology, conducted in 4 phases as follows 1. Study the Current Situation, Problems, and Needs Data was collected from 58 individuals, including administrators, work leaders, department heads, and teachers, along with interviews from nine experts. 2. Analyze Essential Needs A questionnaire was used along with a calculation of the Modified PNI index. The results indicated that the most urgent area of need was for dual vocational education (PNI = 0.35), followed by information services and library work, as well as educational media. 3. Design and Develop the Prototype Information System The system, boabec.com, was developed using the System Development Life Cycle (SDLC) process, integrated with an Agile approach to ensure flexibility and continuous improvement according to actual needs. 4. Test and Evaluate: Seven experts assessed the system's appropriateness and feasibility, while 19 actual users evaluated its usability.

Research Findings

1) The current usage of information for managing academic affairs at the college was rated at a moderate level (µ = 3.33, σ = 0.94), while the desired state was rated high (µ = 4.27, σ = 0.98). Notably, areas like dual vocational education, information services, and educational media exhibited the highest ratings, indicating an urgent need for improved information system efficiency.

2) The prototype system boabec.com successfully integrated data from all six academic areas into a central database. It featured a user-friendly interface compatible with both computers and smartphones, and it provided 14 reporting functions, such as lesson schedules, grade reports, equipment data, and internship outcome reports, enhancing data management efficiency and reducing redundancy.

3) Evaluations by experts indicated that the system's appropriateness was rated very high (µ = 4.80, σ = 0.20), covering all aspects of academic work and demonstrating significant potential for effective practical application.

4) Feedback from actual users revealed that the system significantly improved work efficiency, reduced errors, and supported academic decision-making. User satisfaction was rated high to very high (µ = 4.60–4.80).

THE DYNAMICS OF THE THAI TERRITORY: UNDER THE TOKYO CONVENTION TO THE SETTLEMENT OF THE CASE BETWEEN THAILAND AND FRANCE

2025-10-11T17:49:15+07:00

This academic article examines the developments in international politics and law related to the “dynamics of Thai territory,” reflecting the transformation of Siam’s sovereignty and territorial boundaries under pressure from Western colonialism, particularly its relations with France during the 19th to the mid-20th centuries. From the “Tokyo Convention”—the symbolic starting point for negotiations—to the “Settlement Agreement” after World War II, this article examines historical, international political, and legal contexts, drawing on world-system theory to explore Thailand’s transition from a state of restricted sovereignty to a reclaimed nation-state in the post-war era. This academic article demonstrates that the “dynamics of Thai territory” is not simply a history of territorial loss or regain, but also a dynamic of the Thai state’s efforts to maintain its independence and dignity in a world beset by hegemonic pressures. It also reflects diplomatic wisdom and the ability to use the “force of transformation” to sustain national security. Furthermore, it aims to open up academic space for a deeper understanding of Thai history, viewing territory not only as a physical border. But as a symbol of power, bargaining and the identity of the Thai state that still exists in the changing currents of modern global geopolitics.

WORK PERFORMANCE COMPETENCIES OF EMPLOYEES AT PHAKHAI TOWN MUNICIPALITY, PHAKHAI DISTRICT, PHRA NAKHON SI AYUTTHAYA PROVINCE

2025-10-24T16:13:53+07:00

This study aimed to: (1) examine the level of work performance competencies of employees at PhakHai Town Municipality, PhakHai District, Phra Nakhon Si Ayutthaya Province; and (2) identify appropriate guidelines for developing such competencies. A mixed-method research design was employed, consisting of two phases. In Phase 1, the quantitative study involved a sample of 80 municipal employees. The research instrument was a structured questionnaire with a Cronbach’s alpha reliability coefficient of 0.904. Data were analyzed using percentage, mean, and standard deviation. In Phase 2, the qualitative study was conducted with six key informants, including municipal executives and academic experts, selected through purposive sampling. The research instrument was a semi-structured interview form, and the data were analyzed by content analysis.

The findings revealed that the overall work performance competencies of employees were at the highest level. Considering each aspect, the highest mean score was found in integrity, righteousness, and ethics, followed by professional knowledge, service orientation, and achievement motivation, while the lowest mean was observed in teamwork. However, all aspects were rated at a high level overall. Guidelines for enhancing work performance competencies included: (1) developing individual development plans; (2) providing practical training programs that can be directly applied to job functions; (3) promoting continuous participation in knowledge-sharing activities; (4) creating diverse motivational mechanisms to encourage better performance; and (5) improving the performance evaluation system to effectively foster competency development among employees.

USING INTERNET OF THINGS (IOT) TECHNOLOGY FOR WORKPLACE SAFETY MONITORING

2025-10-12T07:56:14+07:00

This research article aims to: (1) examine the level of Internet of Things (IoT) technology utilization in workplaces; (2) study the effectiveness of workplace safety; and (3) analyze the relationship between IoT utilization and safety effectiveness. This study employed a quantitative research approach. Data was collected from 385 employees through a structured questionnaire and analyzed using descriptive statistics and correlation analysis.

The research findings revealed that:

Regarding Objective 1, the level of IoT utilization was high, with an average score of 4.23 out of 5.00. Employees were able to efficiently access and use sensors, real-time alerts, and data analytics for risk assessment.
For Objective 2, the effectiveness of workplace safety was found to be very high, with an average score of 4.41 out of 5.00, indicating consistent adherence to safety measures and a significant reduction in workplace accidents.
Regarding Objective 3, the correlation analysis showed a statistically significant positive relationship (r = 0.68, p < 0.01), suggesting that IoT utilization enhances the effectiveness of safety compliance and risk reduction in the workplace.

Based on the findings, IoT serves as a crucial tool in promoting workplace safety. However, its implementation should be accompanied by employee training, the development of a safety culture, and policy-level management to ensure optimal and sustainable effectiveness.

RESULTS OF PHYSICAL FITNESS TRAINING FOR MALE FUTSAL ATHLETES AT NAKHON PATHOM RAJABHAT UNIVERSITY AGES BETWEEN 18-22 YEARS OLD

2025-10-31T14:21:09+07:00

This research article aims to 1) compare the physical fitness of male futsal athletes at Nakhon Pathom Rajabhat University before and after an 8-week physical fitness training program, and 2) study changes in physical fitness across five components: flexibility, agility, muscle strength, speed, and cardiorespiratory endurance, following the training. The sample consisted of 40 male physical education students aged 18–22 years who were specifically selected (purposive sampling) to participate in the 8-week physical fitness training program, three days a week. Physical fitness tests used were the Sit and Reach Test, T-Test, Vertical Jump Test, 50-Meter Sprint, and Cooper 12-Minute Run Test. Data analysis used the Paired Sample t-test to compare results before and after training.

The research findings show that

1) After 8 weeks of training, male futsal players had significantly higher average physical fitness scores compared to before training (p < .05), indicating the effectiveness of the program based on the FITT principle and Progressive Overload.

2) All five components of physical fitness have improved, especially muscular strength and agility, which are important factors for efficient movement and playing futsal.

In summary, this 8-week physical fitness program is effective in improving the physical fitness of university-level futsal players and can be appropriately applied to enhance physical readiness for competition.

THE ACADEMIC ADMINISTRATIONS TO THE FOUR IDDHIPĀDA DHAMMAS OF ADMINISTRATORS AFFECTING DESIRED CHARACTERISTICS OF STUDENTS IN SCHOOLS UNDER THE SECONDARY EDUCATION SERVICE AREA OFFICE OF NONTHABURI

2025-10-12T07:53:17+07:00

The objectives of this research were 1) to examine the academic administration based on the Four Iddhipada principles of school administrators under the Secondary Educational Service Area Office Nonthaburi 2) to study the desirable characteristics of students in schools under the same jurisdiction; and 3) to investigate the influence of academic administration based on the Four Iddhipada principles on students’ desirable characteristics. The sample group consisted of 320 participants. The research instrument was a questionnaire, and the data were analyzed using a statistical software package. Descriptive statistics employed included frequency, percentage, mean, and standard deviation, while inferential statistics employed Stepwise Multiple Regression Analysis

The research findings indicated that: 1.The overall level of academic administration based on the Four Iddhipada principles among school administrators was high. When considering each aspect, the highest mean score was in instructional management, followed by measurement and evaluation, while curriculum administration received the lowest mean score 2.The overall level of students’ desirable characteristics was also high. The highest mean score was in patriotism, religion, and monarchy, followed by public-mindedness, whereas lifelong learning had the lowest mean score 3. dimensions of academic administration based on the Four Iddhipada principles—instructional management, measurement and evaluation, and internal supervision—significantly predicted students’ desirable characteristics at the .05 level. The model accounted for 55% of the variance (R² = 0.55), with a multiple correlation coefficient of 0.74 and a standard error of estimate of 0.41. The predictive equations were as follows Raw score equation: 𝑌̂ = 0.804 + 0.186(X₂) + 0.215(X₃) + 0.382(X₅) Standard score equation: 𝑍̂ = 0.177(Z₂) + 0.216(Z₃) + 0.394(Z₅)

A MODEL FOR ENHANCING THE HEALTH CARE OF MONKS BY THE VOLUNTEER PHRAKHILANUPATTHAK NETWORK IN NONG KHAI PROVINCE

2025-10-11T17:52:11+07:00

This research has three objectives: (1) to survey and analyze the health needs of monks in Nong Khai Province, (2)to develop knowledge and techniques for health care by the volunteer Phra Khilanupatthak network, and (3) to enhance the health care model for monks using the network. The study employed qualitative research methodology, specifically field action research, collecting data through interviews with 25 key informants and a focus group discussion with 10 participants. The data were analyzed using content analysis.

The research results according to objective 1 found that: Health needs for monks in Nong Khai are complex, encompassing physical, mental, and environmental dimensions beyond general medical treatment. Physical Health: The main challenge is NCDs (e.g., diabetes), linked to uncontrolled Pindapata/food consumption. Mental Health: Support is needed due to isolation from solitary practice and stress from daily duties. Environmental Health: Requires proper sanitation management (waste/wastewater) and clean drinking water access in temples.

The research findings for objective 2 indicate tha: The development of health care knowledge was effectively integrated by combining Buddhist principles (such as mindfulness and moderation) with modern medical science (such as first aid and technology) and local wisdom. This integrated knowledge was then transferred to the volunteer network, the Phra Khilanupatthak (Monk Caregivers), establishing them as the core mechanism for driving and raising health awareness within the monastic community.

The research results according to objective 3 found that: The care model is “Proactive and Holistic,” prioritizing prevention and promotion, led by the Phra Khilanupatthak network as the key coordinator. This requires clear cooperation from all sectors (Public Health, community, private) for support. Collaboration occurs at three levels: Temple (individualized care), Sub-district (knowledge exchange/networking), and Provincial (strategic planning/policy support), ensuring a continuous and comprehensive system.

THE EFFECT OF BRAND ATTACHMENT AND ELECTRONIC WORD-OF-MOUTH ON THE REPURCHASE INTENTION FOR COSMETICS VIA THE SHOPEE APPLICATION AMONG GENERATION Z CONSUMERS IN CHIANG MAI PROVINCE

2025-10-03T21:42:45+07:00

This study investigates the effect of brand attachment and electronic word-of-mouth on the repurchase intention for cosmetics via the Shopee application among Generation Z consumers in Chiang Mai Province. In the digital era, e-commerce has become a central platform for shopping, and the cosmetics industry is one of the fastest growing sectors. Shopee, as the leading e-commerce platform in Thailand, plays an important role in shaping consumer behavior through its features such as personalized recommendations, promotions, and user reviews. The research focuses on two key factors: brand attachment, which reflects the emotional and psychological connection between consumers and cosmetic brands, and electronic word-of-mouth, which represents online reviews, ratings, and recommendations that strongly influence purchase decisions. A survey of 400 Generation Z consumers was conducted using a structured questionnaire, and data were analyzed through multiple regression.

The results show that both brand attachment (β = 0.185, p < 0.05) and electronic word-of-mouth (β = 0.286, p < 0.05) have significant positive effects on repurchase intention, with eWOM showing a stronger impact. The model explained 63.2% of the variance in repurchase intention, confirming the importance of these two factors. The findings suggest that businesses should strengthen brand attachment by creating positive consumer experiences and trust, while also managing eWOM effectively through online engagement, reviews, and influencer strategies. This study provides valuable insights for online cosmetic retailers and marketers in designing strategies that encourage repeat purchases and build sustainable consumer loyalty in the competitive e-commerce environment

EFFECT OF CARDIO EXERCISE PROGRAM ON PERCENTAGE OF FAT AND MUSCLE MASS OF NURSING STUDENTS

2025-10-22T13:49:20+07:00

This research article aims to: 1) study the effects of a 12-week cardio exercise program on body fat percentage and muscle mass in female nursing students; 2) compare body fat percentage and muscle mass values before and after participating in the program; and 3) compare the differences between the experimental and control groups after the end of the experiment.

The research was quasi-experimental. The sample consisted of 40 female nursing students from Northern College, divided into an experimental group and a control group, each with 20 participants. The experimental group participated in a 12-week cardio program, three times a week for 60 minutes each time. The control group lived their normal lives. Data were analyzed using descriptive statistics and t-tests.

The research findings show that

1) The experimental group's body fat percentage significantly decreased from 36.86% to 34.71% at a statistical significance level of .05, while the control group's body fat percentage increased from 34.68% to 36.21%.

2) The experimental group significantly increased muscle mass from 22.68 kilograms to 23.83 kilograms at a statistical significance level of .05, while the control group showed no statistically significant difference, and

3) Comparison results between groups showed that the average percentage of body fat differed significantly (p < .05), but no difference was found in muscle mass.

In conclusion, the cardio program is effective in reducing body fat and helping female nursing students maintain muscle mass, making it suitable for application in health promotion activities for youth and healthcare professionals.

A STUDY OF TOURIST SATISFACTION IN KHON KAEN NATIONAL MUSEUM FOR SUPPORTING MUSEUM EVENT MANAGEMENT IN KHON KEAN PROVINCE THAILAND

2025-10-04T21:57:18+07:00

This research article aims to: (1) examine tourist satisfaction with cultural tourism at the Khon Kaen National Museum, and (2) propose a model for museum-based event management in Khon Kaen Province. A mixed-methods research design was employed, utilizing 400 questionnaires and in-depth interviews as primary research instruments. The study population and samples consisted of three groups: (1) five representatives from government agencies involved in tourism development in Khon Kaen Province, (2) seven tourism-related business operators, and (3) 400 tourists visiting the Khon Kaen National Museum. Quantitative data were analyzed using descriptive statistics, including frequency distribution, percentage, mean, and standard deviation. Further, model development was conducted through exploratory factor analysis (EFA) to identify variables derived from the questionnaire. These variables were grouped into factors using statistical software, which were subsequently verified through a measurement model to assess model fit. Finally, a structural model was constructed, and findings were discussed in accordance with the research objectives.

Findings revealed that: Tourists expressed a high level of overall satisfaction with cultural tourism components at the Khon Kaen National Museum. The highest satisfaction was associated with attractions. In terms of cultural heritage values, social value was rated highest, while satisfaction with exhibitions was highest for temporary exhibitions. The proposed museum-based event management model comprises three dimensions: Space Management: Clear demarcation of protected antiquities through signage or barriers. Museum Management: Implementation of a knowledge management system concerning the origins of artifacts and archaeological sites. Exhibition Presentation: Artifacts should be interpreted through narratives, belief systems, lifestyles, and historical backgrounds to enhance cultural understanding and visitor engagement.

ACADEMIC ADMINISTRATION MODEL TOWARDS BECOMING A LEARNING ORGANIZATION FOR EDUCATIONAL INSTITUTIONS UNDER THE OFFICE OF THE PRIMARY EDUCATIONAL SERVICE AREA, SURAT THANI, AREA 2

2025-09-26T12:18:15+07:00

This research aimed to (1) study the current and desirable conditions of academic administration toward becoming a learning organization, (2) develop a model of academic administration toward becoming a learning organization, and (3) evaluate the developed model for schools under the Office of Surat Thani Primary Educational Service Area 2. The study employed a research and development (R&D) design consisting of three steps. Step 1 The current and desirable conditions of academic administration toward becoming a learning organization were studied. The sample comprised 246 school administrators and academic heads from 123 schools selected through stratified random sampling based on school size. The research instrument was a five-point rating scale questionnaire containing 65 items covering five aspects of academic administration and four aspects of learning organization development. The questionnaire’s item–objective congruence (IOC) values ranged from 0.80 to 1.00, and the overall reliability (Cronbach’s alpha) was 0.95. Step 2 The model was developed through interviews with seven experts using a semi-structured interview form validated for content accuracy by three specialists. Step 3 The developed model was evaluated by 48 school administrators and academic heads selected through purposive sampling. The evaluation instrument measured the model’s appropriateness, feasibility, accuracy, and usefulness, with an overall reliability of 0.94.

Data were analyzed using mean, standard deviation, and content analysis. The findings revealed that (1) the current condition of academic administration was at a high level, while the desirable condition was at the highest level; (2) the developed model consisted of four components: principles, objectives, operational procedures, and success conditions; and (3) the overall evaluation of the model was at the highest level in all aspects.