THE IMPACT OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES: AN ANALYSIS BASED ON DYNAMIC CAPABILITIES THEORY
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In the face of rapid development of the digital economy, digital transformation has become a major way for small and medium-sized enterprises (SMEs) to enhance their competitiveness. Based on the dynamic capabilities theory, this paper studies the mechanism by which digital transformation affects the organizational performance of SMEs. By using the empirical data from a survey of 286 SMEs, the study found that: (1) digital transformation has a significant positive effect on organizational performance; (2) dynamic capabilities play a mediating role in the effect of digital transformation on organizational performance; and (3) organizational learning capability positively moderates the effect of digital transformation on dynamic capabilities. The study enriches the theoretical study on digital transformation of SMEs and provides practical reference for SMEs’ digital strategies.
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