THE COMPOSITE NATIONAL IMAGE OF CHINA IN AWARD-WINNING INTERNATIONAL COMMUNICATION: A GROUNDED THEORY ANALYSIS OF CHINA NEWS AWARDS (2016–2025)
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This study examines the national image of China, as portrayed in award-winning international communication works, which have been recognized by the China News Awards (International Communication Category) from 2016 to 2025 (26th to 35th sessions). Using a constructivist grounded theory approach, this research takes a comprehensive dataset of 396 award-winning pieces and inductively gets the core narrative structure. The analysis shows a "four-in-one" composite image, where the central category is identified by selective coding, which depicts China as a Civilizational Country, an Eastern Major Country, a Responsible Major Country, and a Socialist Major Country. These four dimensions constitute an integrated narrative framework. This study expands international communication scholarship by showing empirically how a states strategic national image is built through long-term agenda integration, cross-cutting frame stabilization, and multi-layered narrative consolidation. The findings challenge the existing models by showing a deeply integrated and internally consistent logic that supports China's official external communication strategy.
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