INHERITANCE AND DISSEMINATION OF DONGBEI DAGU

บทคัดย่อ

This study explores the historical evolution, artistic system, and modern dissemination mechanisms of Dongbei Dagu, a traditional narrative vocal art form rooted in Northeast China. Drawing on field research, interviews, ethnographic observation, and literature review, the research reveals that Dongbei Dagu embodies a rich synthesis of lyrical storytelling and musical structure, with diverse regional styles such as Big Mouth Tune and Xiaokou Diao. While the genre reflects deep cultural identity and aesthetic value, it faces critical challenges in transmission due to generational discontinuities and limited youth engagement. The study highlights contemporary adaptation strategies, including integration into educational curricula and the use of digital platforms such as livestreaming and social media to attract new audiences. Findings suggest that balancing cultural authenticity with modern innovation is key to the sustainable development of Dongbei Dagu. This research contributes to performance studies and heritage preservation by offering theoretical insights and practical recommendations for revitalizing this endangered art form.