A SEMIOTIC STUDY OF TRADITIONAL PATTERNS IN THE FIVE DIALECTS OF THE LI ETHNIC GROUP—CULTURAL SYMBOLISM AND MODERN COMMUNICATION

Main Article Content

Zhehao Wu
Supachai Areerungruang

บทคัดย่อ

With the advancement of modern media technology and the increasing demand for the dissemination of traditional culture, the communication and development of traditional ethnic patterns are facing both new challenges and opportunities. The traditional patterns of the five dialects of the Li nationality in Hainan, deeply rooted in historical accumulation and rich symbolic meanings, serve as important cultural symbols. This paper adopts a semiotic perspective to analyze the cultural connotations and symbolic values of these traditional patterns and explores their possible applications in modern media communication. By examining their semantic characteristics and narrative forms, and combining them with modern communication techniques and visual expression, this study aims to provide theoretical support and practical references for their transformation and innovation in contemporary cultural communication.

Article Details

ประเภทบทความ
บทความ

เอกสารอ้างอิง

Chen, L. (2010). On the Modeling Beauty of the Traditional Brocade Patterns of the Li Nationality. Journal of Qiongzhou University, 17(06), 11-14.

Du, X. (2019). Exploring the Cross-media Communication of Ethnic Minority Opera in the Age of Melting Media. Chinese opera, (09), 20-23.

Guo, H., & Zhuang, D. (2017). User Experience Research on Digital Communication of Huizhou Intangible Cultural Heritage. The Art Hundred, 33(06), 239-240.

Han, D. (2020). Research on Digital Dissemination Platform for Culture and Arts of the Inhabited Ethnic Groups in Heilongjiang Basin. Heilongjiang Ethnic Series(02), 124-128+133. doi:10.16415/j.cnki.23-1021/c.2020.02.020

He, M. (2021). Transmission and Reception Interaction: The Postmodern Transformation of the Transmission and Reception Mechanism of National Brands under the Intercultural Communication Context of “Belt and Road”. Chinese market (16), 110-112. doi:10.13939/j.cnki.zgsc.2021.16.110

He, W. (2024). Exploration of the Artistic Characteristics and Cultural Significance of Li Ethnic Costume Patterns. Western Leather, 46(24), 25-27. doi:10.20143/j.1671-1602.2024.24.025

Huang, M. (2017). Study on the Communication and Promotion of Drunken Master Pavilion Culture Based on New Media. Journal of Pu'er College, 33(04), 51-52.

Kralemann, B., & Lattmann, C. (2013). Models as icons: modeling models in the semiotic framework of Peirce’s theory of signs. Synthese, 190, 3397-3420.

Krampen, M. (1987). Ferdinand de Saussure and the Development of Semiology. In Classics of semiotics (pp. 59-88): Springer.

Li, H., & Liu, Z. (2011). New Thinking on the Transmitter-Receiver Relationship of Ethnic Minority Cultural Communication from the Perspective of Communication Psychology. Heilongjiang Nationalities Series(05), 118-121. doi:10.16415/j.cnki.23-1021/c.2011.05.030

Ling, Y., & Lan, Y. (2023). Study on Utilizing Micro Short Videos to Disseminate Xibaipo Red Culture. Journal of Shijiazhuang College, 25(01), 27-31. doi:10.13573/j.cnki.sjzxyxb.2023.01.002

Liu, D. (2024). A Study on the Traditional Color Aesthetics of Hainan Li Brocade--Taking Mei Fu Dialect as an Example. South China Sea Journal, 10(06), 115-123.

Mi, Z. (2022). Study on Short Video Dissemination of Liangshan Yi Culture in the Context of New Media. Journal of Xichang College (Social Science Edition), 34(04), 91-95. doi:10.16104/j.issn.1673-1883.2022.04.016

Si, Y. (2017). A comparative study on the similarities and differences between the dialects of the Hainan Li nationality in terms of clothing. (Master).

Sun, J., & Ab Aziz, A. (2023). Exploring the redesign value of Chinese traditional Auspicious patterns in the context of modern design. EDUCATUM Journal of Social Sciences, 9(1), 12-26.

Xiong, Z. (2024). Research on the Application of Cultural Symbols and Local Elements in Graphic Design. Frontiers in art research, 6(10), 51-57.

Yakin, H. S. M., & Totu, A. (2014). The semiotic perspectives of Peirce and Saussure: A brief comparative study. Procedia-Social and Behavioral Sciences, 155, 4-8.

Zhou, Y. (2021). Research on the Construction of Digital Communication Platform for Fragrant Cloud Veil Culture. (Master).

Zhu, L. (2024). The Application of Hainan Lijin Patterns in Costume Design under the Background of Digitization. Western Leather, 46(14), 91-93. doi:10.20143/j.1671-1602.2024.14.091

Zhu, Y., & Wang, H. (2021). A Study on the Factors Influencing the Adoption Behavior of Young Users of Intangible Cultural Heritage Digital Communication. news dissemination, (23), 16-18.