REIMAGINING MASCOT DESIGN IN THE POST-HUMAN ERA: EMOTIONAL ALGORITHMS, AI AESTHETICS, AND CULTURAL IDENTITY
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In the post-human era, the rapid advancement of artificial intelligence and digital technology is reshaping the role of mascots from static brand symbols into emotionally intelligent, aesthetically adaptive, and culturally expressive agents. This study investigates how emotional algorithms enhance mascot-user emotional connections, how AI aesthetics facilitate personalized and data-driven visual expression, and how cultural identity can be preserved and innovated within globalized design contexts. Employing a mixed-methods approach—including literature review, case studies, user surveys, and interaction analysis—the research reveals that emotionally responsive and culturally grounded mascots significantly enhance user engagement and brand loyalty. This framework offers designers a roadmap for creating emotionally resonant, culturally grounded mascots in AI-driven digital environments.
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