BOOK REVIEW: CONSUMER AND ORGANIZATIONAL BEHAVIOR IN THE AGE OF AI

บทคัดย่อ

This book, edited by Kittisak Jermsittiparsert, Nattharawee Phongkraphan, and Nutnapha Lekhawichit, presents a comprehensive and interdisciplinary collection of research papers investigating the multifaceted impacts of artificial intelligence (AI) on consumer behavior and organizational management. The 13 chapters, contributed by scholars and practitioners from various countries, employ diverse methodological approaches, including quantitative and qualitative studies, systematic literature reviews, and modeling techniques, providing a rich and nuanced exploration of the topic. The book, published by IGI Global, is geared toward both academics and practitioners, serving as a valuable resource for integrating contemporary knowledge into research and practice.