GUIDELINES FOR ESG MANAGEMENT IN COMPREHENSIVE HEALTH AND BEAUTY SUPPLEMENT BUSINESSES WITH BEST PRACTICES FOR SUSTAINABILITY
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This research aimed to: (1) study the current and desired states of ESG (Environmental, Social, and Governance) management in comprehensive health and beauty supplement businesses with good sustainability practices, and (2) propose guidelines for ESG management in these businesses. The sample consisted of 400 participants, including executives, employees, and stakeholders, selected through multi-stage sampling. A quantitative research methodology was employed, using a five-point Likert scale questionnaire as the research instrument. Data were analyzed using mean and standard deviation statistics.
The findings revealed that: (1) the current state of ESG management, both overall and in specific dimensions, was at a moderate level, whereas the desired state, both overall and in specific dimensions, was at a high level;(2) proposed guidelines for improving ESG management include adopting sustainable processes, enhancing transparency in governance, emphasizing social responsibility, and integrating strategic ESG practices into operations. Achieving these objectives is critical for ensuring long-term sustainability and growth.
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