DIGITAL VISUAL TRANSFORMATION OF MONGOLIAN OX-HORN BOW CRAFTSMANSHIP BASED ON UNITY GAME DESIGN

บทคัดย่อ

Mongolian ox-horn bow craftsmanship embodies the material wisdom, mechanical knowledge, and cultural memory of nomadic society. However, modernization and the decline of traditional transmission have weakened its inheritance. This study aims to interpret the cultural origins, structural features, and production process of the Mongolian ox-horn bow and to transform its core visual elements into a digital design language suitable for Unity-based game development. A mixed-methods approach was adopted, combining literature review, field investigation, interviews with inheritors, expert evaluation, and questionnaire analysis of 196 valid responses using SPSS. Based on these findings, a Unity-based design practice was conducted, including 3D modeling, scene construction, interactive programming, and iterative optimization. The study established a digital visual transformation framework integrating cultural analysis, craft reconstruction, digital modeling, interactive design, and user verification. The Unity game system reconstructed the bow’s structure, production process, and cultural context through immersive scenes and physics-based archery simulation. User evaluation showed an overall satisfaction rate of 89.3% and a craft cognition improvement rate of 76%, indicating that game-based design can effectively support the digital preservation and dissemination of traditional ethnic craftsmanship.