THE EFFECTIVENESS OF MANAGEMENT ACCOUNTING INFORMATION ON COMPETITIVE ADVANTAGE AND BUSINESS PROFITABILITY AMONG SMES IN NAKHON RATCHASIMA PROVINCE, THAILAND
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This study investigates the effectiveness of management accounting information (MAI) and its effects on competitive advantage and business profitability among small and medium-sized enterprises (SMEs) in Nakhon Ratchasima Province, Thailand. Specifically, the research examines (1) the level of MAI effectiveness, (2) the influence of MAI effectiveness on competitive advantage, (3) the effect of MAI effectiveness on business profitability, and (4) the mediating role of competitive advantage in the relationship between MAI effectiveness and profitability. A quantitative research design was employed using a cross-sectional survey. Data were collected from 420 SME owners and managers, and structural equation modeling (SEM) was applied to test the proposed relationships. The descriptive results indicate that participating firms report a high level of MAI effectiveness. The structural model results reveal that MAI effectiveness has a significant positive effect on competitive advantage (β = .53, p < .001) and directly influences business profitability (β = .24, p < .01). Competitive advantage also exerts a strong positive effect on business profitability (β = .48, p < .001). Furthermore, mediation analysis indicates that competitive advantage partially mediates the relationship between MAI effectiveness and business profitability. These findings suggest that the effective utilization of management accounting information strengthens SMEs’ strategic positioning and enhances financial performance. The study contributes empirical evidence from Thailand’s regional economy and provides practical implications for SME managers and policymakers seeking to improve accounting systems and promote long-term business sustainability.
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