STRATEGIC DIGITAL INTEGRATION IN GUANGXI AGRICULTURAL PRACTICES : ENHANCING CROP FARM MANAGEMENT WITH DIGITAL INNOVATIONS
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This study explores the impact of digital technology integration on agricultural management practices in Guangxi, China, as well as the numerous challenges faced by the region in its agricultural digital transformation. The study aims to analyse how digital technology can enhance agricultural operational efficiency, product quality, and economic benefits through targeted digital and management strategies. A stratified random sample survey was conducted on 420 agricultural practitioners in Guangxi. Data were analysed using structural equation modelling (SEM) to validate the model's fit. Additionally, this study integrates Management Information Systems (MIS), Management Function Theory (MFT), Digital Economy Theory (DET), Regional Development Theory (RDT), Diffusion of Innovations Theory (DIT), and the Technology Acceptance Model (TAM) to test six hypotheses in the Guangxi region: H1 Digital information system integration enhances operational efficiency; H2 Digital tools optimise management functions; H3 Digital economic transformation improves operational and management quality; H4 Digital agriculture promotes regional development through resource optimisation; H5 E-commerce participation drives digital innovation; H6 Technology acceptance enhances crop farm efficiency. The research findings indicate that ‘digital technology integration’ has a significant impact on ‘agricultural management efficiency’ (path coefficient 0.85) and positively influences ‘rural digital economic foundations’ (0.72). Additionally, ‘digital agriculture’ has a significant impact on ‘regional economic development’ (0.68), suggesting that effective digital strategies can simultaneously enhance agricultural productivity, agricultural management capabilities, and regional economic growth. The study also highlights the importance of digital infrastructure, digital literacy, and policy support in driving agricultural digital transformation. These findings provide valuable insights for policymakers, agricultural practitioners, and agricultural managers, indicating that effective strategic digital integration can promote sustainable agricultural development, improve rural livelihoods, and inject new vitality into agricultural development.
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