TECH-INFUSED BUSINESS ENGLISH LEARNING: A STUDENT-CENTRIC EXPLORATION
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Abstract
This study explores students' perspectives on the integration of technology in learning business English. With technological advancements transforming education, digital tools such as online platforms, AI-driven applications, and multimedia resources have enhanced engagement, accessibility, and personalization in business English instruction. Using a qualitative research approach, this study employs in-depth interviews with business English students to examine their experiences, perceived benefits, and challenges associated with technology-assisted learning. Content analysis was employed to analyze the data.
Findings indicate that students appreciate the flexibility and interactivity of digital resources, which improve language proficiency and business communication skills. However, concerns such as technical issues, limited human interaction, and digital distractions present significant challenges. While digital tools offer valuable learning opportunities, the study highlights the need for a balanced approach that combines technology with traditional teaching methods. This research contributes to understanding how students navigate digital learning environments and provides insights for educators, curriculum designers, and policymakers in optimizing technology use for business English education. The study emphasizes the importance of structured technology integration that fosters engagement while addressing potential barriers, ultimately enhancing students’ preparedness for global business communication.
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