PRESERVATION AND PROMOTION STRATEGY OF SHANXI BADATAO

บทคัดย่อ

This study investigates the preservation and promotion strategies of Shanxi Badatao, a traditional large-scale instrumental folk ensemble with deep historical and cultural roots in Northern China. Drawing from qualitative and quantitative methodologies, including archival research, field observation, and a 400-person questionnaire survey, the research explores the genre’s historical development, musical structure, and challenges in contemporary transmission. The findings reveal that Shanxi Badatao evolved through the integration of court, religious, and folk musical elements, maintaining a distinct form built on fixed qupai sequences and expressive instrumental configurations. However, its continuity is increasingly threatened by generational gaps and declining traditional apprenticeship. The study underscores the importance of digital preservation, community-based education, and cultural tourism integration as effective strategies for revitalizing this intangible heritage. It concludes by advocating a holistic model that combines historical awareness with technological innovation to ensure the sustainable inheritance of Shanxi Badatao in modern society.