STRATEGIC DIGITAL INTEGRATION IN GUANGXI AGRICULTURAL PRACTICES : ENHANCING CROP FARM MANAGEMENT WITH DIGITAL INNOVATIONS

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Pu Fan
Danaikrit Inthurit
Surachai Kungwon
Watcharanan Thongma

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This study examines the impact of digital technology integration on agricultural management practices in Guangxi, China, a region facing significant challenges in agricultural digital transformation. The research aims to analyze how digital technologies enhance agricultural operational efficiency, product quality, and economic benefits through targeted digital strategies. A stratified random sample of 420 agricultural practitioners in Guangxi were surveyed. Data were analyzed using Structural Equation Modeling (SEM) to validate the model's fit. The findings reveal that "Integration of Digital Technologies" strongly influences "Agricultural Management Efficiency" (path coefficient 0.85), and this integration positively affects "Rural Digital Economy Foundation" (0.72). Furthermore, "Digital Agriculture" significantly impacts "Regional Economic Development" (0.68), indicating that effective digital strategies enhance both agricultural productivity and regional economic growth. The study also highlights the importance of digital infrastructure, digital literacy, and policy support in facilitating agricultural digital transformation. These findings provide valuable insights for policymakers and agricultural practitioners, suggesting that strategic digital integration can drive sustainable agricultural development and improve rural livelihoods.

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