THE EVOLUTION OF JAZZ PERFORMANCE AND ITS INFLUENCE ON AUDIENCE ENGAGEMENT

บทคัดย่อ

This study explores the evolution of jazz and its impact on audience engagement. The objectives were to: (1) trace jazz’s historical development, (2) analyze the influence of improvisation on audience emotions and cognition, and (3) examine the relationship between audience participation and performance satisfaction. Using a mixed-methods approach, the research combined historical analysis, musicological examination, audience surveys, and observational studies. Findings reveal that improvisation enhances engagement, though its complexity may challenge less experienced listeners. Jazz’s harmonic and rhythmic structures evoke strong emotional responses, while audience interaction significantly boosts satisfaction. These insights highlight jazz’s co-creative nature, offering implications for musicians, event organizers, and educators.